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How to Meet Your Prospects Where Th...

2012 | Jun 29 in Podcast , Lead Generation , Lead Conversion

By Justin Dye

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about Meeting Prospect Needs. In this episode we discuss: How to create a compelling prospects that brings customers back Why you have the au...Continue Reading »

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Positioning - With EMyth CEO Jonath...

2012 | Jun 15 in Podcast , Marketing , Leadership , Lead Generation

By Justin Dye

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about positioning with EMyth CEO, Jonathan Raymond. In this episode we discuss: How positioning affects more than just your marketing departme...Continue Reading »

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How to Create Your Marketing Messag...

2012 | May 18 in Podcast , Marketing , Lead Generation

By Justin Dye

This week's podcast is brought to you by the 2012 State of the Business Owner Report. Today, we talk about effective messaging. You can only begin to reach the right prospects when you know who your best customer is, and what they need to hear. ...Continue Reading »

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Effective Messaging

2012 | May 17 in Lead Generation

By Jonathan Raymond

We all get stressed out looking for that next great message, the one that will have customers lining up at the door. The key to finding it is looking for it in the right place. It’s not a marketing thing, at least not yet. There’s a prima...Continue Reading »

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Why Marketing Begins with the Right...

2012 | May 15 in Home Page News , Lead Generation

By Judith Lerner

Your business needs more sales. Right?While many owners want to focus their attention on sales, to start there is an exercise in futility.    You might like to think that the answer to “more sales” is simply a matter of be...Continue Reading »

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How to Lead In Your Market: The WOW...

2011 | Oct 12 in Home Page News , Lead Generation , Lead Conversion

By Bobby Burns

If your market’s perception of what you sell – your service or product – is no different from others in your trading area, you sell a commodity.  And if that’s the perception, (so pervasive that even you accept it) you&rs...Continue Reading »

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The Secret to Getting Sales

2011 | Aug 17 in Home Page News , Marketing , Lead Generation , Lead Conversion , Client Fulfillment

By Justin Dye

“Really, my business is fine.  I just need to increase sales!” Sound familiar? We hear it all the time from our clients in the Mastery Coaching Program. Well, I have a secret to tell you. You don’t actually want to spend your ...Continue Reading »

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9 Ways to Choose Lead Generation Ch...

2011 | Aug 3 in Home Page News , Lead Generation

By Bobby Burns

9 Ways to Choose Lead Generation Channels I received an email from a Mastery client whose mortgage business was a year old.  She was almost in a panic: “I have a question about Marketing.  Right now, I’m doing direct marketin...Continue Reading »

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6 Tips to Better Email Marketing

2011 | Apr 6 in Podcast , Guest Contributor , Home Page News , Marketing , Lead Generation

By Erin Duckhorn

In 2010, it’s estimated that more than 1 trillion emails were sent in cyberspace. That’s a staggering number. And of course, you have to ask yourself: with the plethora of emails being sent every minute of every day, how can you rise abov...Continue Reading »

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5 Website Marketing Strategies

2011 | Mar 16 in Podcast , Guest Contributor , Marketing , Lead Generation , Lead Conversion

By Erin Duckhorn

Last week a friend recommended a hair salon to me. The name of the salon was floating around in my head for a few days before I finally got to thinking it was time to get my hair cut. So I sat down at my computer, typed the name and location of the s...Continue Reading »

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Tips on Hiring Salespeople

2010 | May 12 in Business Development , Home Page News , Management , Lead Generation , Lead Conversion , Client Fulfillment

By E-Myth Business Coach

Hiring new employees is always challenging; but recruiting and hiring salespeople is even more challenging. The process is rife with great rewards along with potential pitfalls. What follows is both an introduction to the process involved in hiring h...Continue Reading »

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Twitter for Small Businesses

2010 | Apr 21 in Networking , Home Page News , Marketing , Lead Generation , Lead Conversion , Client Fulfillment

By Caitlin Childs

photo credit At last week's Chirp Conference, the official Twitter developer conference, Twitter founder Biz Stone announced that Twitter has over 105 million registered users from around the world and they are adding more than 300,000 new users ev...Continue Reading »

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Tips to Drum Up Sales Now

2009 | Nov 4 in Home Page News , Systems , Marketing , Lead Generation

By E-Myth Business Coach

Most business owners would agree that maintaining or increasing sales is a vital need for their business. It's a common misconception, but many businesses tend to think of increasing sales only when things get slow. There are, however, many other r...Continue Reading »

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The Power of Referrals

2009 | May 20 in Home Page News , Lead Generation

By E-Myth Business Coach

It is a well known truism that the best customer is a happy customer. It follows that the best leads are referrals from happy customers. Referral leads are almost always the best prospects because a recommendation from one customer to another provide...Continue Reading »

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How to Win the Bidding War

2009 | Apr 16 in Business Development , Home Page News , Systems , Money , Leadership , Lead Generation , Lead Conversion , Client Fulfillment

By E-Myth Business Coach

We're often asked, "What's the secret formula to pricing?" Our answer: pricing is not a science, it's a craft. There is no single, foolproof formula that will tell you exactly what your pricing should be. But there are ways to make solid, informed pr...Continue Reading »

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