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marketing misconceptions, marketing myths, identify the different misconceptions about marketing

The biggest misconception about marketing

Most people mistakenly think of marketing as an external action. Often, when I ask one of my new clients about their current marketing system, I get a response like, “Sure, I have an e-commerce website. We’re always sending out offers to our prospects,” or, “We run regular marketing campaigns all over the country....

Adam Traub - EMyth

Adam Traub

business model prototype

Business Systems

1 min read

Why build a franchise prototype?

Business owners often come to us for help building a business model prototype—what we call a franchise prototype. They’ve read about the concept in The E-Myth Revisited and feel that it’s the key to getting what they want: a business that gets the results they desire at the standard they expect—without relying so ...

EMyth Team - EMyth

EMyth Team

How to spend your time where it counts

How to spend your time where it counts “Not enough time” is a chronic condition for most business owners. And here’s the rub: The times when you acutely feel the need to work on your business so it can grow without taking more from you than you have to give are also the very times when you feel most pulled to work...

EMyth Team - EMyth

EMyth Team

Looking for a business coach? Ask these 5 questions first.

When you’re ready to get help to make your small business run more effectively, hiring a coach can be the answer. A skilled coach can help you see yourself and your business in a way you never have before, opening your eyes to new options and solutions you wouldn’t otherwise think of .But how do you choose a coach...

EMyth Team - EMyth

EMyth Team