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Excellent Customer Service Isn't En...

2012 | Jul 12 in Client Fulfillment

By Jennifer Martin

Business has changed. Excellent customer service is no longer enough on its own to separate you from your competition.  Whether you want to grow or just maintain your business, start with the assumption that all your competitors are already prov...Continue Reading »

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How to View Your Business as the Pr...

2012 | Jul 10 in Home Page News , Client Fulfillment

By Judith Lerner

My client, Terry, always had a hard time finding the right time for our meetings. No matter when we scheduled our calls, Terry was anxious that five people would be sitting around doing nothing if he wasn't available to take sales calls and assign t...Continue Reading »

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The Power of Positioning

2012 | Jun 14 in Marketing , Leadership , Client Fulfillment

By Bobby Burns

Think about your own responses to the advertising and promotions you receive. Much of it probably goes right past you, deflected instinctively and even unconsciously by your Ad Filtering System. Yet some messages resonate with you. They connect someh...Continue Reading »

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Positioning and Differentiating You...

2012 | Jun 12 in Home Page News , Marketing , Leadership , Client Fulfillment

By Judith Lerner

Without customers, you don’t have a business. And unless you are offering something that the general public has never seen or heard of before, like a self-driving car for instance, chances are that many other businesses are offering products a...Continue Reading »

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Meeting Your Customers' Needs

2012 | May 3 in Client Fulfillment

By Slade Machamer

We don’t invent the needs of our customers. Those needs exist long before they hear about our product!  Our work is to understand and speak to those needs. From the perspective of Lead Conversion, this means a lot of listening. One need t...Continue Reading »

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Perfecting Your Customer Experience

2012 | May 1 in Home Page News , Client Fulfillment

By Joseph Wollenweber

You have a business. It’s humming. Your employees are laboring away diligently. Your revenue and profits have been slowly growing. Everything seems to be fine; but you, the owner of this business, have a queasy feeling. Yes, your customers ke...Continue Reading »

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Positioning Your Brand

2012 | Mar 23 in Podcast , Marketing , Client Fulfillment

By Justin Dye

As the big box stores came into town, Jack and Emily found themselves faced with an all too common problem: Their business couldn't compete on price. Over time, they saw a steady decrease in sales and it became apparent that something needed to cha...Continue Reading »

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Discovering Your Identity

2012 | Mar 22 in Marketing , Client Fulfillment

By Joseph Wollenweber

As a leader, you understand the E-Myth perspective of the business being a reflection of you. If you have identity issues, if you, as the leader, don’t know who you are and what values you stand for, what do you think the likelihood is that you...Continue Reading »

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Six Factors that Shape Customer Sat...

2012 | Mar 21 in Home Page News , Marketing , Client Fulfillment

By Judith Lerner

Look at one of the big car company websites or magazine ads. Some vehicles are posed in an outdoor setting of some kind – a muddy back road or a rocky beach.   Others are superimposed in the foreground of a cartoon-like landscape or a ne...Continue Reading »

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How to Reinvent Your Customer Exper...

2012 | Feb 8 in Home Page News , Client Fulfillment

By Jamison Hollister

Need more sales? How about more repeat customers? Do you know the single area of your business that will make the biggest difference?   Hint:  It’s not your sales department. It’s not even your lead generation efforts. Whil...Continue Reading »

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How to Generate Repeat Business

2012 | Jan 11 in Home Page News , Client Fulfillment

By Bobby Burns

Going into business you promised to do two things: Exceed your customers' expectations. Give them a reason to come back. If your business isn’t making good on these two fundamental promises, then little else matters. It has been said th...Continue Reading »

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How to Join the Business Hall of Fa...

2011 | Nov 2 in Home Page News , Client Fulfillment

By Joseph Wollenweber

Remember when you had that entrepreneurial seizure?  You decided to fire your boss and go out on your own since you were such a star at doing the technical work of his business.  Well, if you’re like most technicians-turned-entrep...Continue Reading »

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3 Steps To The Perfect Customer Exp...

2011 | Aug 24 in Home Page News , Marketing , Client Fulfillment

By Peter Rogers

Ultimately, your business exists to do two things: •    Attract customers •    Satisfy customers If your business doesn’t perform these two fundamental functions, it doesn’t matter how well you do a...Continue Reading »

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The Secret to Getting Sales

2011 | Aug 17 in Home Page News , Marketing , Lead Generation , Lead Conversion , Client Fulfillment

By Justin Dye

“Really, my business is fine.  I just need to increase sales!” Sound familiar? We hear it all the time from our clients in the Mastery Coaching Program. Well, I have a secret to tell you. You don’t actually want to spend your ...Continue Reading »

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Systems Fail!

2011 | Jul 6 in Home Page News , Leadership , Client Fulfillment

By Peter Rogers

Systems—a structured way of doing something so that it can be done the same way consistently—can be a great support in our lives and businesses.  But they have to be monitored and nurtured.  They are not an end in themselves; th...Continue Reading »

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