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Contractors


Systenomics

Systenomics has a created a job tracking system that will immediately improve the quality of work done by your crews. Combining cell phone, barcode and web technologies, the Systenomics system tracks tasks, authenticates location and motivates employees to perform at their best. With Systenomics you'll gain

  • Better quality control
  • Improved employee performance
  • Accurate payroll timekeeping
  • Control of remote crews
  • Instant alerts when issues arise

A project manager starts by defining and assigning tasks in the system. Barcode printouts for tasks are then attached at jobsites. When crew members start work, they call in to the Systenomics server. As tasks are completed, workers update the system, which responds with instructions on the next tasks.

Data is gathered by reading barcodes, entry into PDA's and by answering questions on the phone. The system records all data for payroll, compliance and performance reviews. If a worker is late or a task gets skipped, the system calls the worker first, then starts calling up the management chain until contact is made.

E-Myth Mastery client Glenda Edee, with Sandco Properties in Tacoma WA, has this to say: "With Systenomics we have eliminated hours of tracking workers payroll, inventory and job costs. We had a payroll that took 2 days to process and condensed it into 30 minutes."

If your business is contracting, setting tile, reading meters, janitorial maintenance or has offsite quality dependencies, then we think Systenomics will revolutionize your operations. Learn more at the Systenomics site.


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Glossary of Terms

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Balance Sheet
Reveals the health and value of the business by stating the relationship between assets and liabilities and the equity (net worth) of the business. This is a “snapshot” in time and is a reflection of the moment it is produced.
Basic Characteristics
The basic characteristics of your business as defined in your Strategic Objective, such as revenue, profits, number of employees, geographic scope, etc.
Budget
A forecast of future revenues and expenses
Budget Horizon
The time period covered by a budget, usually one year, presented in monthly intervals
Call to Action
The implicit or explicit suggestion contained in marketing content.
Central Demographic Model (CDM)
The profile of common observable characteristics of your Ideal Customer. Answers the question: "Who are my customers and where are they located?"
Central Psychographic Model (CPM)
The profile of the common emotional drives and characteristics of your Ideal Customer. Answers the question: "How do my customers think and how do they make their decision to buy?"
Chart of Accounts
A classification system that lists the names of all the categories you want to use to track your money, and groups them in a common format. It acts as an index for organizing financial data.
Client Fulfillment
The essential business system and processes that satisfy the advertised, implied, or contracted promise made to your customer, including all production, delivery, and customer service activities.
Demographics
The objective, directly observable characteristics that describe people and organizations.
Distinguishing Characteristics
Distinct features of your product or service.
Drives
The physical and emotional needs, desires, and fears that influence an action. Answers the question: "What does my product need to do to satisfy a customer's functional and emotional needs?"
E-Myth Point of View
Suggests that a business should be a vehicle to bring its owner more life, through the core principles of: Life, Objectivization, Working ON It - Not In It, Systemization, and Business Development.
Emotional Associations
The positive and negative associations that trigger either emotional gratification or discomfort. Answers the question: "What unconscious feelings (positive and negative) will my advertising message trigger in my customer?"
External Perceptions
Your target market's "perceived reality" of the world and what they expect from it.
Flanker Market
That segment of your market that is a viable contributor to your profit base, but not the primary focus of your marketing attention.
Forecasting
The process of analyzing current and historical data to determine future trends.
General Ledger
Where all the information from the source journals is entered and organized according to the categories in your chart of accounts. It's like a database that stores your financial data in an organized, accessible way.
Gratification Mode
The dominant way your ideal customers get gratification in their lives. Gratification modes include: extroverted, objective, and introverted.
Ideal Customer
The profile of the person within your trading area who is most likely to need what you are offering and most able to make a purchase.
Image and Sensory Package
The "look, feel, taste, sound, and smell" of your business and your products or services. It's the way your customer experiences your business.
Inbound Business
A business conducted in a fixed location, such that customers travel to you.
Income Statement
Sometimes known as a Profit & Loss Statement, or P&L. Tells how the business is performing; covers a period of time in a business. (for example, week, month, quarter, year)
Innovation
The ongoing process of improving how your business works.
Intangible/Unmeasurable Indicator
A business performance indicators that cannot be measured objectively, such as customer satisfaction, team atmosphere, or professional service.
Key Marketing Indicators
The formal benchmarks, projections, and expectations you establish to measure your marketing efforts. Example: Number of prospects contacted versus sales achieved.
Key Strategic Indicator
The quantification of your company's condition compared with the key elements of your Strategic Objective.
Lead Conversion
The essence of successful selling: the conversion of potential leads into actual buyers. The set of systems you have in place to satisfy the drives and preferences of a prospect in order for them to make the decision to purchase.
Lead Generation
The set of systems you have in place, consisting of the design, production, and placement of media messages, that generate the greatest number of potential customers.
Market Segmentation
The process of grouping your customers and prospective customers according to their common characteristics, and targeting the segments that produce the best results for your business.
Marketing
An essential business discipline that studies the demographics and psychographics of target customers, and the development of an appropriate and compelling Positioning Strategy.
Marketing Mix
The informed strategic combination of messages, channels, and timing that targets your ideal potential customer.
Marketing Strategy
The documented system that takes into consideration everything you know about your target market and defines your positioning, pricing structure, and the variety of messages and channels you will use to attract, convert, and maintain an ongoing stream of qualified customers.
Measurable/Tangible Indicator
A business performance indicator that can be measured objectively, such as sales, profits, growth rates, assets, efficiency, or units of production.
Orchestration
Putting systems in place to make sure your business processes deliver consistent results.
Organizational Strategy
This is a key system for creating the framework for achieving the strategic objective.
Outbound Business
A business that is conducted at various locations, such that you travel to the customers.
Personal Objectives
The specific things you want to accomplish in your life within a defined period of time.
Position Agreements
A written agreement between a manager and an employee that makes explicit the result the employee is accountable for and the work and standards necessary to produce that result.
Positioning Statement
The brief statement that expands on your Unique Selling Proposition, that further clarifies the offer you are making to your target market.
Positioning Strategy
The systematic plan you have to position your business and/or your product most effectively in the minds of your target market.
Primary Aim
Your written statement about yourself that expresses the essence of your life and legacy.
Primary Target Market
Your most profitable market segment.
Product Attributes
Qualities or characteristic of your product or service as perceived by your customer: Key product attributes include functionality, sensory impact, unconscious associations, conscious-mind conclusions, price/value, and access/convenience.
Product Profile
A description of your product or service, identifying its key attributes, as it is perceived by your customer.
Product-Market Grid
A tool used to define your markets by listing your company's products along one axis and the types of customers (markets) you serve along the other axis. Each cell within the grid is called a "product-market set." The information gathered will help you analyze the potential of each market to contribute to your goals.
Product-Market Sets
A market identified based on the product attributes needed and desired by that market.
Psychographics
People's mental characteristics, specifically their perceptions, expectations, and conscious and unconscious decision making.
Purchase Decision Chain
The six benchmarks in the decision-making chain a customer must satisfy in order to do business with you are: awareness, purchase motivation, product acceptance, brand preference, purchase transaction, and customer satisfaction.
Purchase Preference
The dominant reason why customers buy and how they justify the purchases they make. Purchase preferences include: experimental, performance, and value.

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