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The E-Myth Leadership Team

Leadership Team

Wendy Vinson

President and Chief Operating Officer

Leadership Team

As President & Chief Operating Officer of E-Myth Worldwide, Wendy is responsible for setting the strategy and vision for E-Myth’s continued growth and innovation in delivering it’s proprietary and totally integrated small business development system to small business clients worldwide from the Company's headquarters in Santa Rosa, California.

With over 15 years of experience in small business development and franchise management, which include leading E-Myth seminars around the globe and coaching business owners from companies of all sizes to success, Wendy is inherently able to understand and address the practical and real-world needs of E-Myth’s small business owner clients, looking at the business from the 'inside-out' as well as from the 'outside-in.' As a former small business owner herself, Wendy has first-hand knowledge of the challenges entrepreneurs face and the power that E-Myth’s programs and tools deliver to transform businesses, and lives.

Prior to being named President and COO, Wendy served as VP, Client Services where she was responsible for designing and delivering E-Myth Mastery & Leadership seminars throughout the world for thousands of small business owners, mid-level managers, and corporate executives at Fortune 500 companies, earning her the special designation of "E-Myth Master" -- bestowed by virtue of having more "Front of Room" time with small business clients than anyone other than E-Myth founder Michael Gerber. Her audiences have included McDonalds Corporation, Allstate Insurance Company, Ace Hardware, Kansas City Life Insurance, Idaho Power, Mass Mutual, The Siegfried Group, Salomon Smith Barney, Ameriprise Financial Advisors, ASI Systems, and many more. She joined E-Myth in 1996 as an E-Myth Business Coach and has coached a variety of companies, helping them successfully implement E-Myth’s programs real-time into their business.

Wendy began her early career working at Jenny Craig International where she gained an in-depth understanding of what it takes to deliver a consistent customer experience across hundreds of different locales, involving thousands of employees. Wendy holds a B.A. in Psychology with an emphasis in Organizational Development from San Diego State University.

Leadership Team

Walter L. Good

President, Licensing Division

Leadership Team

As President of the Licensing Division at E-Myth Worldwide, Walter is responsible for execution of all global licensing and distribution, managing all mergers and acquisitions and developing corporate growth strategies.

Walter has contributed to the success and growth of companies of all sizes, having held senior-level roles with global Fortune 1000 companies as well as having created or managed more than eight start-ups or early stage technology ventures. His own experiences as a successful entrepreneur motivate him to help bring the E-Myth philosophy to as many entrepreneurs as possible, inspiring them to create their own world-class businesses.

Since joining E-Myth in 2005 Walter has led several growth initiatives for the company, including developing national partnerships with the Small Business Administration, SCORE and a distribution and co-branding partnership with American Express. He has also been a key driver of E-Myth’s strategies to leverage technology to enhance the user experience and reach of E-Myth tools and systems to serve a continually expanding audience of business consumers around the globe.

Walter has over 20 years of experience in the software technology industry in strategic roles with market leaders such Autodesk, Inc., Computer Associates, and Informative, Inc. In addition, he was a co-founder of MarketTools, the world's leading online market research company, where he managed the strategy and execution of the company's panel and sample business units, which served global consumer brands, including General Mills, Proctor & Gamble, Microsoft, and Nestle

Walter has a degree in Business Administration and holds an MBA from San Diego State University.

Management Team

Colleen Arroyo

Director of Coaching Operations

Leadership Team

Colleen is responsible for one of E-Myth’s most precious resources: E-Myth Coaches. Under her direction, the coaching team exemplifies the E-Myth Point of View by “walking the walk” with streamlined and systematized processes that consistently and predictably deliver a world-class coaching experience, “on time, every time, exactly as promised.” Colleen has more than 25 years experience in operations and organizational management. She holds a B.A. degree in Sociology and Psychology from Whittier College.

Management Team

Stephanie Sheridan

Director of Technology

Leadership Team

Stephanie manages the information systems and web application development team and is responsible for providing the strategic and tactical solutions that bridge the technology and business goals of the company. She has more than 10 years experience in program management, project management and web development. With extensive knowledge in Community Servers technology, Stephanie oversees the development and management of all e-commerce related projects.

Key Contacts

Management Team

Belinda Barnes

Human Resources Manager

Questions about Employment
Contact HR
Management Team

Erin Duckhorn

Marketing & Media Relations

For Media Inquiries
Contact Media Relations
Management Team

Dana Orvis

Client Services Manager

For Client Support
Contact Client Services


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