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The Seven Centers of Management Attention™

7 Centers

Leadership is the core center that provides the direction and purpose for the entire business.

Marketing is the research and analysis of your customers and the formulation of strategies and tactics that will shape your business processes.

Money represents the financial side of your company including obtaining and controlling the movement of money within the business, as well as creating the company's financial value.

Management is the way in which you manage people, systems and resources. It also encompasses the infrastructure and culture of your company.

Lead Generation is creating awareness in your target markets and attracting customers to your products and services.

Lead Conversion encompasses sales and the enrollment of customers and clients in your services. It's the conversion of leads into buyers.

Client Fulfillment includes producing and delivering on the promises made in lead generation and lead conversion.

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