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I have never taken any [e-learning courses] and I thought it would be a real chore, but it wasn't. It was great. I consider my computer a necessary evil but you really made it a pleasure.

-Lydia van Rompu, VR Sales, Canada

A step-by-step guide to take you through the marketing process so that you understand the role of marketing in your business, and if you apply the information you will get your money back many times over ... I think you have a great winning product.

-David Scarborough, StrategicMarketingAdvisors.com, USA

...I have undertaken quite a few e-learning courses and most I would not pay for because the content was ordinary. The quality, tone and content of the tutorials was, in my opinion, priceless. It is like having someone with experience work through the process with you. I thought it was great!

-Karen Paiyo, Infolosophy, Australia

This course is great in that it takes a person through the marketing concepts step-by-step and provides tools to apply the concepts right away to one's own business.

-Jitka Wong, WTE, USA

This marketing course breaks down in a step-by-step process the method one can follow to find out who the primary and secondary markets are for your business, and then it helps you define the demographics of your target market segments and allows you to get into the minds of the people who are most likely to be your most profitable clients or customers. And finally it gives you insights into the purchase decision chain so you can design your promotional efforts to best affect the purchasing decisions of the clients you most want to influence.

-Leonard Morgan, Leonard E. Morgan, Inc., USA

The flash presentation makes the complex subject of organizing your marketing strategy simple and easy to follow.

-Joseph Snyder, F&J Music Co, Inc., USA

Deceptively simple, but actually quite valuable. Doesn't contain any 'fluff' or wasted time. Focuses on the concepts you need to understand to build a systematic lead generation process into your business.

-Steven Pam, Smartshots Systems Pty Ltd, Australia

The Embark marketing course facilitates a crisp understanding of who your target customers are and who they are not.

-Trent McEntire, McEntire Workout Method, USA

The course presented straightforward methods for accomplishing the course objectives. The examples and explanations were easy to understand and practical.

-Linda Holder, Metro Title & Escrow Company, USA

Accessible language and terminology

[The course] is clear and straight forward. No magic wands, no guru stuff, no complexity. Only clear concepts and easy to use tools any business owner can benefit from.

-Ramon Mier, Agrigan, Mexico

Very clear and not boring self learning facility. ... The course presented methods that are simple and easy to apply and yet effective.

- Nenad Maljkovic, Croatia

[The course was] very practical and down to earth. It causes the owner to think through what they do each day and contemplate changing paradigms.

-P. Szymczak, Eurasiapress, Russia

Online business guide with flash tutorials, practical worksheets and mind expanding ideas.

-Warrenn Enslin, BUSYWEB, South Africa

My first language is not English, and I was able to do it [the Flash Tutorial.] The worksheets are very valuable because they are done in plain English.

-Anthony Agudelo, Anthony Agudelo Landscaping, USA

Very easy to understand, the language was not too complicated.

-M. Lewis, Quasar Digital, Australia

... the multimedia helps me to understand some things better than only by reading.

-Michael Grawert, Tax Consultant, Germany

Convenience

This course is great. I started a course on international trade with the University of Barcelona (Spain) but eventually I cancelled my enrollment. There were a lot of deadlines, which... conflicted with my work schedule. Being able to work at my own pace was the main reason I decided to try e-learning, as the other systems couldn't deliver the flexibility I required.

-Ramon Mier, Agrigan, Mexico

I have never taken any [e-learning courses] and I thought it would be a real chore, but it wasn't. It was great. I consider my computer a necessary evil but you really made it a pleasure.

-Lydia van Rompu, VR Sales, Canada

Easy. The small segments mean you can spend as much or as little time as you have at any one time to learn something new. This also allowed me to review some areas without having to spend a lot time with areas I already knew.

-Allan Elder, No Limits Leadership, Inc., USA

[The course] is a 'must have.' It will save you two things – time and money.

-Lydia van Rompu, VR Sales, Inc., Canada

Doesn't contain any 'fluff' or wasted time.

-Steven Pam, Smartshots Systems Pty Ltd, Australia

The course provides you with the tools, but you are responsible for your own education. ...You can take what you need to know, use it, and go on your way.

-Cassie Jones, Point Vicente Animal Hospital, USA

It will help you focus your mind on what you should be doing in your market research. It will guide you toward spending good advertising dollars instead of wasting money.

-Joseph Snyder, F&J Music Co, Inc., USA

Practical and results-oriented worksheets

The downloadable forms are very helpful in the organization of your thoughts and plans. It saves you the time of having to create one yourself.

-Joseph Snyder, F&J Music Co, Inc., USA

They provide a ready-made structure. This helps to organize your thoughts and tasks quickly.

-Dave Huckabay, WA Brown Industrial Sales, USA

The worksheets will be a quick, neat, logical way to work through and implement the concepts taught in the course, without having to go through the entire course text again.

-Steven Pam, Smartshots Systems Pty Ltd, Australia

It's a pleasant e-learning experience that lets you acquire valuable knowledge that you can easily put into use in your own business to obtain results quickly.

-Ramon Mier, Agrigan, Mexico

Real world tools that can be applied immediately to any business.

-Lance Leighnor, Antares Development, USA

The worksheets enable you to physically apply your own statistics to unlock information about your business that you may not have known before, and by applying and implementing this information you can grow your business.

-Sharon Buckley, Bakers Dream, Australia

I have utilized the downloadable worksheets from the Web site and have incorporated the concepts, ideas and formulas to my own business.

-Joseph Snyder, F&J Music Co, Inc., USA

Embark is a remarkable program that ... allowed me to immediately gain new insights.

-Trent McEntire, McEntire Workout Method, USA

Based on E-Myth's Seven Centers of Management Attention

I have read and tried to apply these very principles from the E-myth Mastery book. I have utilized the downloadable worksheets from the Web site and have incorporated the concepts, ideas, and formulas to my own business. This course is helpful because hearing the concept is often more helpful than reading the concept. The voice and graphics make clear the necessary components in developing a marketing strategy.

-Joseph Snyder, F&J Music Co. Inc., USA

The course helped cement and expand upon ideas that I learned from the E-Myth book and CD set.

-Mark Thompson, Clarity Audio Systems, USA

Varied format (multimedia / audio/ text)

It's an interactive, audio visual way of learning the principles in E-Myth Mastery.

-Anna Johnson, Kikabink, Australia

Right combination of animation and clear audio content.

- Nenad Maljkovic, Croatia

Visual and verbal information helps to embed the message.

- Sharon Buckley, Bakers Dream, Australia

Hands-on Tools and Techniques

This course teaches you and helps you apply business concepts, something that most University Business Programs don't do.

-Enrique Casiano Rivera, M. Beauty Systems, Inc., Puerto Rico

I would describe this course as an absolute must for anyone starting a business or anyone interested in changing their business from self-employment to an actual business. I wouldn't hesitate to recommend it to anyone who expresses a wish to learn more about business without having to become a BBA or MBA. It's great for anyone who just wants to have a better grip on the basics of good business practices.

-Joanne Spruyt, D4 Construction, Canada

[The course was] very practical and down to earth. It causes the user to think through what they do each day and contemplate changing paradigms.

-P. Szymczak, Eurasiapress, Russia

Real world tools that can be applied immediately to any business.

-Lance Leighnor, Antares Development, USA

The work sheets are an invitation to act. You know they are easy to complete. You know they will help you apply what you just learned right away. You know your business will benefit, so you feel compelled to work on them.

-Ramon Mier, Agrigan, Mexico

Embark gave me the tools I needed to clearly see who my primary and secondary (flanker) markets were. I took marketing courses in college and never learned how to create and utilize CDMs [Central Demographic Models] and CPMs [Central Psychographic Models] . The product market grid opened my eyes to things I never noticed in my business before.

-Andrew Curl, Drew Design, USA

Embark is a remarkable program that ... allowed me to immediately gain new insights.

-Trent McEntire, McEntire Workout Method, USA

Bookmarks and Notes

Notes allowed me to quickly jot down impressions and ideas.

-Mark Vega, USA

Both very easy to use.

-Dan Hackett, Sheldon Reder, CPAs, USA

This was useful and allowed me to take the course when my schedule allowed.

-Trent McEntire, McEntire Workout Method, USA

Flash Tutorial

This is a great feature that really made the course for me.

-Trent McEntire, McEntire Workout Method, USA

I thought it was well done and just the right duration. Simple and to the point.

-Marcus Garcia, Vantage Real Estate Solutions, USA

My first language is not English, and I was able to do [the Flash Tutorial.]

-Anthony Agudelo, Anthony Agudelo Landscaping, USA

I did like the feature where I could replay just a segment of it, rather than going over the entire thing to hear something at the end.

-Cassie Jones, DVM, Point Vicente Animal Hospital, USA

The reader did a great job informing how the system worked.

-David A. Scarborough, StrategicMarketingAdvisors.com, USA

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