Company Name: GSIG LLC
About the business: Real Estate Brokerage (REO Bank Owned Specialty)
Location: Boca Raton, FL
Owner: David Cohen, Jared Cohen & Tanya Milin
Year Founded: 2006
Number of Employees: 16 employees and 30 agents
Website: http://www.g-sig.com
Achievement: Sold over 1,000 REO properties for clients
E-Myth Program: Mastery Program

My Approach to Business

by David Cohen

We provide real estate brokerage services to buyers and sellers. We also work with loan servicers and asset management companies to dispose of their REO inventory at the highest market price with the lowest market time.

When I started my business in 2006, the state of the real estate industry had changed and I followed the path with the most available business, which was REOs.

After a while, I read the E-Myth Revisited and wanted to find out how to implement some of the ideas to make us more streamlined and profitable.

I wasnít aware of how to approach a lot of the things I wanted to do in our company, but now we are implementing parts of the program and it has opened our eyes to many things. It is not necessarily easy to implement but we are a lot more organized and a lot better for it.

I have more peace of mind because I have a better expectation that things are getting completed to my standards and on time and I know I have a lot more that I can implement in the future.

Itís refreshing to have our coach there to talk to about the challenges we face in our business; itís like having a business shrink. Sometimes she has some great advice or suggestions that help us in the right direction, other times just talking about our challenges to her help us answer the question ourselves.

I am excited to implement more of the program; though, doing it right requires a lot of commitment and more time than I originally anticipated. Iím looking forward to what we have ahead.


"I have more peace of mind because I have a better expectation that things are getting completed to my standards and on time."
— David Cohen,
Owner of GSIG LLC




International
+1 541.552.4600
United States
800.221.0266