E-Myth Company Story of the Month September 2011

Company Name:	FlashPoint, Inc.
About the business:	Human Resource Consulting
Location:	Indianapolis, IN
Owner:	Krista Skidmore and Andrea Cranfill
Year Founded:	2002
Number of Employees:	15
Website:	www.FlashPointHR.com
Achievement:	Indiana Company to watch in 2011. And one of INC. Magazine's 5000 fastest growing companies of 2011
E-Myth Program:	Mastery Impact and E-Myth Mastery

Growing Pains

Krista and Andrea had a problem: a wonderful, yet painful, problem. Their human resource and management consulting company was growing too rapidly — in an environment where most other businesses were crumbling. But this rapid growth came at a price. As the owners, they were spending far too much time managing the workload and personally coordinating the efforts of their team. And the higher-level work was suffering for it. The pain of watching their company thrive, whilst unable to guide it's growth, soon became too piercing to ignore. They recognized that the model they were actively creating could not be sustained in a business of twice or three times the size. They needed a change before they reached a point of no return. So they reached out to E-Myth.

Working with their coach, they methodically dissected all facets of their business; from market segmentation and brand positioning to product design and internal process development. They credit this disciplined and strategic approach as the single, most pivotal implementation for FlashPoint’s success. And now it’s paying off. They were recently placed on the list of Indiana Companies to watch. An award only given to 43 companies in the state this year. Then, in August, they were named one of INC. Magazine’s 5000 fastest growing companies! And the healthy, structured, growth is only continuing from there.

While the success and the recognition are encouraging byproducts of a healthy company, it’s the deeper, personal change that has made all the difference in each life that FlashPoint touches. When asked about how the workplace environment has improved since working in the E-Myth Mastery Program, FlashPoint’s employees all talk about the same thing: excellence. Each employee is given clear expectations and is liberally equipped to meet them. The sincerity, honesty and genuineness that permeate the workplace now translate into in all interactions with customers.

Here’s a quote from one staff member.

“There’s no hand-holding. At other places, it’s assumed that people won’t do the right thing and that they need help. Here it’s assumed that we’re rock stars. And striving to live up to that status fosters true rock star status.” — FlashPoint employee

The continual practice and mastering of the E-Myth way of thinking has all but reinvented the company.

“This new lens affects every decision we make now. It has brought clarity. We are positioned to grow even more significantly over the next five years as a regional human resource consulting firm with an even larger geographic footprint.” — Krista Skidmore, Co-Owner of FlashPoint, Inc.

Krista and Andrea have gained clarity and focus, not only around what they both personally want in the future, but also in how evolving FlashPoint can help them reach their objectives. The areas they spend time on have changed—both in regards to growing the business with strategic discussions and increasing their time spent on personal fulfillment. And isn’t that what business is all about? More life?