Company Name: Aloha Document Services, Inc.
About the business: Digital Print & Copy Company
Location: Chicago, IL.
Owner: Ginger Peak
Year Founded: 2002
Number of Employees: 34
Achievement: Made it through the recession with no layoffs, and we're getting new business all the time.
E-Myth Program: Mastery (Focus Level)

A Worthwhile Trip

by Ginger Peak

I had been in the copy business for 18 years. My husband was in sales in the same industry for 10.

I was looking for a new challenge, and we decided it was the right time to do this for ourselves. We named it after the place we enjoyed our honeymoon, and it has become much more than a name.

Every year we take a few weeks to decompress in Hawaii and I use that time to plan ahead for the coming year.

In December of 2010 another business owner we met talked about the E-Myth book, and I immediately downloaded it to my Kindle and my eyes were opened (my husband didnít quite like the meetings I wanted to have to talk about it on vacation, though).

I have been a systemized and organized person in the past, and felt that things got out of my control. I had managers, but didnít give them the proper tools to succeed, and I couldnít figure out why I was frustrated and felt trapped by the business.

Before beginning Mastery I felt I never had enough time to get things finished. I felt so unorganized and like I was spinning my wheels. I wasnít consistently communicating with my managers, and would wonder why they werenít doing things the way I knew they should be done. I was very frustrated!

During the beginning of our coaching program I really challenged myself to cede control in some ways and let my staff rise to the occasion. This was a huge block for me to get through.

But I donít feel trapped anymore. Iím definitely working less hours and I donít feel tied to the office as I once did. Weíre working on the increase in revenue by increasing our opportunities.

I never had a clear marketing plan, and Aloha has kicked that off this year. This has given our sales and production staff some stability in an industry that is constantly changing. The weekly meetings with my managers has helped troubleshoot problems before they get unmanageable, and develop a better understanding of what my job is. Itís not to produce the actual product/service, itís to put in place the right people, equipment, supplies & systems to get it done.

Since July of 2011, I schedule daily time to exercise which has helped clear my mind and solve problems.

I also have a clear exit picture, what to do when Aloha is all grown up and weíre ready to move on to some other challenge.

On the personal side, it can be challenging working with a spouse, especially with as much time as we spend together. E-myth has helped me step back and realize itís not a one-on-one competition, itís a team that will make us successful and both happy.

I know now with all Iíve learned through E-Myth that I can start another location, launch a new venture and have the experience to do it the right way.

E-Myth has made me learn a lot about myself and how those around me interact with me, and how that has affected Aloha. Itís an ongoing learning experience, but one that is definitely worth the trip.

"I donít feel trapped anymore. Iím definitely working less hours and I donít feel tied to the office as I once did."
— Ginger Peak,
Aloha Document Services, Inc.

+1 541.552.4600
United States