Leading an Experienced Team

The Primary Aim and Strategic Objective processes really changed the way I approach my business. They also impacted my employees, some of whom have been with me for nearly 20 years. Needless to say, we know each other pretty well. But I was pleasantly surprised at how positively they've responded to some of the changes that have come as result of the program. They understand my enthusiasm and when I shared my Strategic Objective with them, they understood that it meant that some things would have to change. But they also realized how important it is for us to make these changes and they're all on board.

We now schedule regular Employee Development Meetings and I've been working with each member of my team as they create their own Primary Aim. What they shared quite openly with me, has really been incredible. All too often you just bring people in and train them to do a job without recognizing that theyíre not just there because of a job, theyíre there for a lot of reasons that go beyond employment. Iím now taking the time to pay attention to them as individuals.

Ronald at an E-Myth Seminar

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In 2008, Ronald attended an E-Myth Seminar and graciously took some time to tell us more about why the Mastery Impact! program was right for him.

E-Myth helped me get clear on my vision for my practice. I knew I didnít want to quit dentistry cold but I also knew it was time for a change. I now realize how the practice can develop to become what I want it to be. I know that I can let go of the Technical work and focus on business development.

My Practice

Barrington Dental Care is a high-end dental practice. We excel at cosmetic dentistry and provide people with the smiles of their dreams. We approach dentistry from a long-term perspective and focus not just on the needs of our clients, but on their wants as well.

A few years back, I was introduced to the E-Myth Revisited and The E-Myth Physician and I identified with the ideas in those books right away. I have gone to a lot of consultants in my time, and many were focused on dental practices, but what interested me about E-Myth was the "total package" perspective. I recognized the value in an approach that didn't just touch on a certain aspects of my practice, but instead provided a comprehensive business development package. After years of being the Technician, I wanted to learn how to manage, run and develop a small business.

From a Technician to a Small Business Owner

My undergraduate degree is actually in Business Administration. But I've been in business for 41 years and for a good portion of those years, I focused on being a Technician.

In general, dentists (and physicians) choose to be Technicians, whether they realize it or not. After all, thatís what they went to school for, and there are no courses for business management offered in dental school. But if you reach a point where you donít want to be the Technician anymore, like I have, and you aren't prepared to just walk away from the business completely, the Mastery Impact! program can help you gain the perspective and skills to become a business owner.

Since starting Mastery Impact! I have begun to consider myself a business person, not just a dentist. My whole perspective about what I am at this point in my career has changed dramatically. Iím still a dentist, but thatís not where my focus is anymore. My focus is now on running my business.

Each of us has God-given talent. I know I have a talent in dental procedures, but Iíve also got talent in organizational strategies and in the last 14 months (since starting Mastery Impact!) Iíve realized that I have a certain visionary talent too.

E-Myth helped me get clear on my vision for my practice. I knew I didnít want to quit dentistry cold, but I also knew it was time for a change. I now realize how the practice can develop to become what I want it to be. I know that I can let go of the Technical work and focus on business development. I have the ability now to spend 20 percent of my time on management, and 80 percent on entrepreneurial work. I can quit fixing teeth and get to work on managing and developing a business!

Working with a Coach

Working with a coach was an exceptionally good experience. The perspective he provided me with made all the difference. Even though the modules are in-depth, Iíd still struggle sometimes with the worksheets. My coach would always give me another way to approach things. He'd say, ďWell why donít you look at it from this direction?Ē And just that little nudge would open up a whole different avenue for me.

My coach told me when I first started that you have to work at least one hour a day on the business. It seemed like a lot at the time but now I realize that if you can dedicate that kind of time two or three times a week, it can make a big difference in your business.


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