EMyth Coaching, Reimagined

EMyth is changing. After 35 years, and 70,000 clients in 145 countries, we’ve taken a hard look at ourselves and found the dusty corners where we were not living up to our deepest values. We’ve been hard at work for the past year transforming our culture and the way we do business. As a result, how we coach businesses is fundamentally changing. While we’ve been doing good coaching for decades, we believe our new approach is both more effective and more relevant to today’s and tomorrow’s business leaders.

A big part of what’s changing is the new web platform that we’re launching this fall. Our goal is to enable both business coaching and lower cost education in a way that expresses our philosophy through a simple, intuitive web application that clients can access anywhere. This platform will make it easier than ever for our clients to dialogue with their coaches, access our tools and get specific answers to today’s problems. And, it’s going to be a lot of fun to use.

Learn about EMyth Coaching

Our New EMyth Coach Model

Over the years, we’ve held our coaching process and our tools too tightly. With limited exception, we’ve never allowed you to become an EMyth coach unless you wanted to become an employee. Until now.

What we’re creating is an ecosystem - a place where, as long as you have the right background, education and experience - you can be you and be an EMyth Coach.

We’ll give you all the support you need to build a thriving practice. From sales and marketing to client administration, billing, and, of course, ongoing training to keep deepening your skills over time. As you’ll learn if you attend one of our upcoming trainings, EMyth is leveraging technology as never before - designing a unique coaching application in the cloud, and building it with industry leading components. It’s almost complete, and we can’t wait to show it to you.

Our goal - and our passion - is to create the space for you to work with your clients, and connect with new ones. Your job is to bring all of your passion for helping people, and a willingness to let us show you where we think you can do better. You’re an independent contractor - it’s your business. And, we’ll be offering a level of training and support unprecedented in the business coaching space that we’re confident will be of huge value to you as you grow and evolve your practice.

You can structure your coaching practice as your only business, or as an addition to an existing one. You can focus on a specific industry, or you can cast a wider net. It’s up to you. You’ll be one of the first independent coaches in the new model - as a first mover you’ll have the opportunity to carve out a niche for yourself and work with our existing team of highly experienced coaches and trainers to help you make the most of it.

At the end of the day, it’s about the work. It’s about helping business owners and managers discover a new kind of leadership, create a business that reflects their values, and a life based in meaning where money naturally follows.

Learn about our new brand

Becoming an EMyth Coach

What You’ll Get as an EMyth Coach

Mentoring & Development

You’ll get ongoing mentoring from an EMyth Coaching Representative. You’ll have someone to talk to when you have a breakthrough meeting with client, or to get help with a tough challenge.

Education Library

You’ll have unlimited access to our comprehensive library of videos, training tools, and courses. Good coaching is all about the relationship. Great coaching takes that relationship and backs it up with a proven process, and powerful tools that clients can use to put what they’ve learned into practice.

Sales & Marketing Training

You’ll learn the deeply personal approach that EMyth takes in talking with prospective clients, a sales process based in realness and transparency which prepares them for the real work they do in coaching.


You’ll keep track of client activity, get new business, and receive ongoing training all through the digital platform. We’re building a coaching platform in the cloud - and rapidly evolving it make sure it stays the best place in the world for business owners and coaches to come together.

Work from Anywhere

You can work with your clients from anywhere. All you need is a web browser and a quiet place to work. And of course, you can work with clients in person.

Help From the Community

You’ll have full access to our coach and client community, where coaches - including you when you’re ready - are available to answer questions and help people on their way. And many more tools are in the pipeline.

Attend Our
New Coach Intensive

Your training begins with a 4-day New Coach Intensive in Portland, Oregon from October 22 - 25. After the live event, your ongoing training will take place remotely over approximately the next five months.

New Coach Intensive Oct 22-25 in Portland, OR
apply now

+1 541.552.4600
United States

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