This week's podcast is brought to you by the 2012 State of the Business Owner Report.

Today, we talk about starting the customer conversation.

In this episode we discuss:

1. How marketing is the first relational touch-point with clients
2. The benefit of knowing who your customer isn't
3. The false split between business and life
4. Bringing a fresh perspective to every conversation you have with customers

The Business Conversation You Need to Have

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Next Week's E-Myth Business Challenge:

"Tony is an authorized reseller of Verizon cell phones and runs a small storefront with 6 employees. Most of the employees are college aged kids who need employment while going to school. Because his store front is located in a shopping center closer to the outskirts of town, he finds that many people have not heard of his store and so he asks his employees to spread the word. He doesn't have a marketing strategy and instead challenges his sales reps to do things like make cold calls, dress up as the store's mascot and hand out business cards downtown, and sell to their friends and family. Even though he’s made it clear that they should care about spreading the word because it’s their job and directly affects their income, his employees are not motivated to take these steps. He doesn’t know how to get them to care like he does. What should he do?" 

You can give us your answer below, or email us at podcast@e-myth.com. Be sure to listen next Friday to hear the answer.