This week's podcast is brought to you by the 2012 State of the Business Owner Report.
Today, we talk about positioning with EMyth CEO, Jonathan Raymond.
In this episode we discuss:
- How positioning affects more than just your marketing department
- How EMyth is positioning itself for the future
- Sequencing - where you must begin to attract the customers you want
Positioning - With EMyth CEO Jonathan Raymond
Next Week's E-Myth Business Challenge:
"Hillary owns a small deli in downtown Portland. Though her employees have documented job descriptions and are thoroughly trained in their daily tasks - such as making sandwiches, tending the cash register and cleaning up after customers leave - she feels like she can’t get them to take initiative beyond that. She would love to see them interact more personally with the deli patrons and notice when they can do extra things around the store. She has tried asking them to look for these opportunities, and even has an employee of the month system in place to incentivize going the extra mile; yet that produces little more than the bare minimum. What should she do?"
You can give us your answer below, or email us at firstname.lastname@example.org. Be sure to listen next Friday to hear the answer.