Thanks for your great article. I'm just learning how to use the social network to promote my business. I'm ready to start!
Submitted Jan 2, 2009 6:09 AM
I love social networking. It's been a great vehicle for ideas, strategies and techniques that have long worked in my traditional marketing/pr/writing life. But by extending my reach and focusing it on my market, it's put my time-tested methods on steroids. I've been getting my clients involved too...showing them ways to boost their marketing with their own efforts.
Submitted Jan 2, 2009 7:32 AM
This is the truth for sure. Social network can be a great way for businesses to connect with clients, and potential clients.
I am personally a huge fan of twitter and facebook. I have used youtube quite a bit as well.
Here are some videos that I have used (my brother actually recorded the videos) on youtube for one of my clients, American Legacy Fishing:
Youtube Videos: http://www,youtube.com/gotloomis
American Legacy Homepage: http://www.gloomis.us
Adding to their social interaction:
Photo Gallery: http://gallery.gloomis.us
MySpace Profile: http://www.myspace.com/gloomissuperstore
There is more, but this gives you some ideas on how to start this kind of social interaction.
It's critical if you are going to create online personas that you monitor their activity and participate in the communities. If you don't, they don't help your online reputation.
In fact, if people contact your online social persona and you don't respond, it could hurt your reputation.
Good luck to all of you!
Submitted Jan 2, 2009 7:44 AM
I still don't understand why it is that so many bigger businesses are afraid of social networking. It appears that those that take a shot at it don't really understand what they are doing. It's almost like they put up a few posts and don't instantly see their anticipated results and then bail on it.
Submitted Jan 2, 2009 8:58 AM
This is a great article and it is a confusing techno world sometimes ! I think it helps to be genuine and to be sincerely interested in the other person - really social networking is no different from real life networking and creating authentic relationships from where business can naturally and organically grow.
Author of "Raising Happy Children for Dummies"
Submitted Jan 2, 2009 9:34 AM
Social networking is definitely a great way to get your message out. We use Facebook, Twitter and LinkedIn to network with freelancers, clients, as well as others in our industry. We are also working with some of our clients expand their presence too.Social media helps expand reach and when done correctly fosters relationships and trust.
Steve F., you're right many large companies don't get it. Some of that is probably due to lack of a true evangelist. When a lot of companies try to use social media it ends up looking too commercial. People are smart, they see right through it and to them it is just an advertisement. Whoever is entrusted with the job to market through social media should be passionate about the company and services, believe in them and be able to talk about them. Just slapping a few links on a profile isn't going to cut it.
Submitted Jan 2, 2009 1:27 PM
One of our employees used their Facebook page to promote an event we held on New Year’s Eve and the response was amazing – so much so that I sat down with her today to get a better understanding of how we could use this more effectively along with our current website and blog pages.
I was grateful to find this e-mail in my in-box this afternoon reinforcing the direction we are taking. Thanks!
Mountain Waves Healing Arts
Submitted Jan 2, 2009 2:32 PM
This is a fantastic article, thank you. I was one of those who felt intimidated by social netwoking. Now I know as a business owner, there is no better way to connecting with others.
Submitted Jan 3, 2009 12:55 AM
As someone who is marketing a high-tech product most do not know about yet, we are putting this plan in place now so that in 6-12 months from now it will be a strategic generator of new business for our marketing plan. We market the latest technology in office communications that astounds people when they see it and the cost savings it provides over traditional systems. With social networking we will reach a segment of the business population we could not touch with traditional marketing methods.
firstname.lastname@example.org | 214 815 5610
Submitted Jan 4, 2009 10:34 AM
Great post! Here's a quiz where you can score your current social media strategy:
Submitted Jan 5, 2009 6:31 AM
I'm just getting my feet wet with social networking from a business aspect. I agree there is some real opportunity, but it's such a big scary online world out there! I appreciate articles like this one. Having studied marketing well before the existance of tools like PPC, blogs, social networking, etc, I appreciate any info I can find about these amazing tools.
SFC Engineering Partnership, Inc.
Submitted Jan 5, 2009 12:00 PM
Thanks for the reminder of the social network. As I learn more, I continue to see ther business value and not just the social value. I expect to learn more and see more as my project evolves. No rock can go unturned as web 2.0 evolves into web ?.?.
Looking Forward to the ride!
Submitted Jan 5, 2009 1:05 PM
I am leading a professional organisation and so far I am connected to 400 (and counting) odd members out of the possible 25,000. Managed to get some feedback about the organisation from them as well as being able to clarify issues. I also have a blog in my capacity as the President of that body and so far there are some followers of my blog from the membership.
I suppose social networking works well as a communication tool to enable you to reach out to people in the space where they are comfortable with. It could work both for profit and not for profit organisations.
Submitted Jan 5, 2009 1:45 PM
This article is so timely! I've been researching social networking for the past month and am clear that it is the way to go . . . old school out, new school in. We must keep up with technology and new ways of communicating and relationship building. I'd like to hear more on this subject (tips, articles, webinars, conference calls, etc.).
Submitted Jan 7, 2009 6:49 AM
Can someone answer a couple of questions for me about Twitter?
1) How is a Twitter update different from a Facebook status update?
2) How are Twitter updates delivered to others? Text messages to phones?
Submitted Jan 8, 2009 8:12 AM
That makes a lot of sense. Thanks, Caitlin, and keep up the nice work!
P.S. - To Caitlin's boss(es)....give her a raise.
Submitted Jan 8, 2009 3:05 PM
I agree with all the above and feel that social networking has bright future for promoting businesses. However, I also experienced a lot of spam generated by social networks. Sometimes amount of spam becomes overwelming. Just my 2 cents.
Submitted Jan 15, 2009 1:22 PM
I did not know much about social networking until this past Fall when our company decided to focus on it. I've been in broadcast TV for over 20 years and always thought the networks were the best way to reach our viewers but I was wrong.
This past season we decided to really focus on social communities with our TV show called Gameday Rivals. We covered Big XII football but did stories on tailgaters and built a community around that. We got so much more involvement from the viewers then just giving them stories because THEY WERE THE STORY!
I have learned quite a bit about how powerful this concept can be when our show was not only seen on Fox Sports Network but got shown in Tokyo, Japan. The viral marketing was great and fun for everyone.
We plan on expanding next season with this concept. If you want to see some of the examples that I am talking about it go to www.thegamedayrivals.com.
Submitted Jan 15, 2009 7:11 PM
It's great to hear you guys are jumping on the bandwagon - utilising social media for marketing is the future of marketing on the net. To look for further inspiration can I recommend Seth Godin, Hugh Macleod and Mike Coulter.
In the UK peple are also waking up to the possibilities and seeing the potential of interacting with their audience instead of pushing information at them.
Can I also recommend FriendFeed an aggregator of social networks that allows you to populate and read multiple social sites all on the one page.
If you want to drop by and say hello visit here: http://www.digitalface.co.uk
Submitted Jan 19, 2009 2:34 AM