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E-Myth Blog
Blogs Need Systems Too
Having a blog on your business' website is a great way to communicate with your clients and prospects. It's an easy and cost-effective way to:
- Relay news and updates about your company
- Note changes in your market segment
- Solicit feedback about your product and services
- Show off your expertise in your business' core competencies
Communicating openly and regularly on these topics will -- over time -- generate a "virtual" rapport between your business and the people who visit your site.
This ongoing dialogue with your visitors gives your company an air of transparency. Your site will become more than a faceless marketing and lead generation tool. It will truly represent your business, which, after all, is really an extension of you, a person who takes great pride in what they offer.
Even if a prospect or client has never come in direct contact with your business, if they feel like they know the people that are "behind the screen," they are much more likely to buy from you and refer you to those in their network.
But I'm already strapped for time...
"Sure, that sounds all well and good, but I've got enough on my plate already. How am I supposed to keep my business blog updated with fresh, quality content?"
This entry was inspired by another blog post at North x East that a fellow co-worker found with Google Alerts. In The Blog-Myth Revisited: Why You Need a Blogging System the author clearly and cleanly outlines a great strategy to build a blogging system using E-Myth principals.
Michael Gerber, the author of The E-Myth Revisited says that your next step is to step into the lowest-level role and start working in it. But not just working but at the same time always considering how to best work in the role, writing down all the hurdles and solutions that come your way. Answering in advance the questions that a person filling that role would later have.
These hurdles -- and their solutions -- become your system's documentation. If done thoroughly enough, the tasks involved can be executed by anyone.
Before you know it you'll have an efficient tool to help keep you in touch with your customers and prospects, enabling you to service them better.
Does your business have a blog? Tell us about how it has impacted your business.
Comments
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Laura R. says:
We started a blog two years ago for our wedding videography company and it's amazing how many more hits we get to our website! We actually get more people that come to our website via the blog than any other advertising combined!
One area that our blog has worked really well for us is we have a product called the "Same Day Edit" where we edit some of the wedding footage (or corporate video) on-site then show it at the reception later on. It blows people away! We post it to our blog the following day and give the client a link to pass around to her friends. It's really fun for the client and it's a bonus marketing tool for us!
But lately I have been slacking off on making regular updates because we've been so busy, so I appreciate this entry as a reminder to get back on the wagon again!
Laura Randall, President
Edit 1 Media, LLC
Submitted Jun 2, 2008 4:22 PM
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Paula B. says:
A blog has been an effective way to encourage our clients to use our online services, and to keep them within our online space.
My boyfriend/partner and I took over the small pilates studio we were working at in January of this year, and immediately transitioned scheduling and client management to an online service to help make this system more hands-off for us as the client list grows. This was a little difficult for the non-computer users, so we wanted to include more reasons for them to use the internet to make the time worthwhile. An online community also fosters a sense of connection, since our industry is very social, and will hopefully become a postitive word-of-mouth marketing source.
We started a blog about the studio to post news and happenings, as well as related articles. It will reference back to our website, to an online store through the web scheduler, and already does point to other services like an online survey about new class times. I make a point not to talk in class about some of the things I post, to measure how many clients bring up the online information themselves, and more mention it every month. I've found it's really important to be dynamic, to post new content regularly and to change the look and feel of the page itself a little bit occasionally too.
Paula Billig, IM=X Pilates Studio Blue Bell
Submitted Jun 3, 2008 4:44 AM
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Nate Heinrich says:
@Laura - Thanks for your comment. We all need a reminder now and again. Do you have any plans to create a system to help keep your blog updated regularly?
@Paula - You make a great point about transitioning from a traditional medium of communication like paper schedules to using the web. There are probably many benefits for the business owner when it comes to using the web, such as not needing to print and distribute schedules. However, initially it may be inconvenient for your customers. In your case, combining your new online schedule with a regularly updated blog that contains news, updates, and survey results on class times will increase the value of visiting your business' website for information. It will ease their transition while connecting clients and building a community!Submitted Jun 3, 2008 10:51 AM