In Michael Gerber's book, The Power Point, he states that there are five essential skills every entrepreneur must have in order to create a great business. Consciously or unconsciously, every entrepreneur does these things to some extent in their business. But it's the ones who master these skills that will create world-class businesses.
At E-Myth we suggest that your business is your product. When you think about it that way, you understand that you need to work on your product (your business) just as you would on the products you sell. To do that, you must master the skills of business ownership. A baker develops the cooking skills necessary to create tasty treats. An architect develops the drafting techniques to design beautiful homes. An entrepreneur must possess the skills necessary to develop a successful business.
Concentration provides the energy and attention needed for action, discrimination provides the intention and standards to know what action needs to be taken, organization provides the room for right action to take place, innovation spurs new ideas and communication is the channel through which the ultimate vision is realized.
How have you put these skills to work in your business? Are there any that you struggle with? Leave a comment and tell us about it. We love to hear your stories.
All the 5 essential skills stated are very correct in other to have a suceeding & going concern business that will last & last & even outlive the enterpreneur.
These are the elements needed to suceed in a growing economy for SME businesses, in an environment like ours (NIGERIA).
Thanks.
Bamidele F Akinwe CEO, BAAY Resources Limited, Nigeria
Submitted Dec 11, 2008 9:34 AM
This article has made me realise that it is important to keep talking about the vision and not just to staff. I know how inspired I am when I meet someone who is dedicated to their goal, their energy is magnetic.
We have a strategy day next week, so I'll be practicing my communication of the innovation to the organisation!
Thanks,
Felicity Zadro
MD,
Zadro Communications
www.zadrocommunications.com.au
Sydney, Australia.
Submitted Dec 11, 2008 1:09 PM
You have to include "Imagination". Without imagination there can be no innovation and innovation is at the heart of entrepreneurship. Not everybody who opens a shop is an entrepreneur. It is a term that, in my opinion, has become debased through overuse and mis-use. However, I do not intend to get into a debate about that.
Central to everything an entrepreneur does is imagination. From the initial concept to overcoming the obstacles in his path to achieving his aim. Imagination, imagination, imagination.
John D'Alton
Ireland
Submitted Dec 11, 2008 1:56 PM
I totally agree with the message here. All of these elements are essential to a business' success.
Ironically, most entreprenuerial personalities, do not excel at the first 3 of the 5.
To clarify, it is the successful business person who recognizes that moving in 10 directions does not bring success, and makes a conscious decision to focus their energy only in the direction that will bring them and their business ultimate success.
Great article!
Thanks,
Vi Wickam
On-Site Computer Solutions
http://www.424help.com
Submitted Dec 11, 2008 8:33 PM
After being "turned-on" to the E-Myth principles some 12 months ago our business has turned completely on its head. Using "Innovation" we re-structured our business model & brought "Organisation" to where previously there had been chaos.
Using "Communication" we transmitted the core values of E-Myth to our employees & found to our surprise how quickly they also became "turned-on".
2009 will see us develop the "Concentration" & "Discrimination" phases which we see as the key elements of working "On" the business & on which the long term success of the business is crucial.
Thank you E-Myth.
Paul May
Pegasus Material Handling Ltd - England
Submitted Dec 12, 2008 1:10 AM
Erin-
This is a great summary of the essential skills needed by entrepreneurs. It also is a great reminder to me as an owner of where to refocus myself to gear up for the coming year. It's going to be an exciting one!
I also find that holding these skills in the proper tension is important. I often find myself excelling at certain skills only to realize that there are others that create big blind spots for me as a leader. The skills must be held in the right tension like sails on a sailboat or else the results will not be remarkable.
Thanks again for the great reminder to me and my organization.
Keep moving forward,
Greg Rittler
President
Kanon Clarity
www.kanonclarity.com
Submitted Dec 16, 2008 5:22 AM
Each time I read something from the E-Myth organization, I am re-inspired!! These 5 essential skills are inherent in most successful entrepreneurs but it certainly serves as good reminder and to reinforce and validate our actions for each of us personally.
Merry Christmas to all and a "ta-ta" to 2008.
Trish Goodman, President Partners In Financial Planning and Partners In Divorce Accountability.
Submitted Dec 18, 2008 9:37 AM
The Emyth articles have been a constant source of inspiration for our business growth.
I have applied theses 5 essential skills not only in business but at home as a mother and wife, the result is quite remarkable.
I wish all the E-myth team and members of the e-myth community a wonderful 2009!
Submitted Dec 26, 2008 11:52 AM
The concept of working "on" your business and not "in" it has completely changed my way of thinking. That, and permission marketing are the two most significant changes in my business outlook. As one of the owners of a law firm, it has completely changed the way I conduct the practice of law.
After almost 40 years in the practice of law, I have had a "new beginning"
Submitted Jan 2, 2009 1:38 PM
I first read eMyth Revisited 5 years ago. I go back to reading it every year and never fail to capture something to inspire and drive me. At least, until the next slew of business matters arise, and then the passion dies down again, somehow forgotten. Reading these newsletters--when I can find the time, like now as I am ill---reinforces that drive and seem to clear the mind, enabling me to sit back and look at the big picture and re-assess things. It's comforting to know that the challenges I face as an entrepreneur is mirrored by many, and just like me, they make every effort to attain a peaceful and rewarding co-existence between personal and professional life. By the way, one of the more effective tool I finally decided to help me out in better organization (imagine the amount of time you spend looking for documents) is an edocument storage system. Awesome piece of technology.
Submitted Mar 26, 2009 1:18 PM
Basically what this means to most of us working is: The TRICK of INNOVATION is to delink from corporate goal and connect to your passionate goals. This plants the seeds of INNOVATION in individual MINDS and the Top Leadership has to nurture these seeds leading to giant OAKS in course of TIME.
Submitted Mar 27, 2009 8:18 AM
I am working on organization and it is a big challenge. I have been in business as a pet groomer for many years but only took on what I could handle as a one person operation. Now I want to expand the business so that in some point in the not too distant future it will run without my daily input of grooming. I do have a groomer who wants to work for me but is still working part-time elsewhere. In the meantime I have to work double hard, in my van as a mobile groomer part of each day, and then in the shop as shop groomer the rest of the time. I also have to clean up, do marketing, and focus on where the business should be going and growing. Help! I need to learn systems of management so that I can safely back away from the daily routine at some future date.
Submitted Jun 28, 2009 10:14 PM
I would like to start a small sno-cone and soft pretzel business. Not planning to hire any employees initially. I have a partner who is willing to invest all the time and energy needed. But dreams of getting the concession idea off the ground and then expanding to a shop is tantalizing me. Glad to have read Bonnie H.'s comment, as it would be a mobile business in the beginning. I guess there's a lot more than just getting the truck and food items and going out there in the world and hopefully selling the goods to the buying public!
Submitted Jul 27, 2009 9:21 PM
The five Essential skills is just what I needed to read. It help me to put thing back in order so that I can move my dream forward. I need to stay focus and master the business I started 11 years ago. As a entrepreneur my dream is only as big as I dream, so these skill help me put the fire back into my business with organization, purpose, passion and the vision needed to move to the next level.
Submitted Aug 12, 2009 6:19 AM
All of the aforementioned ideas are truthful. The largest problem here in the beginning is finding out what short-comings you have and finding quality people that will assist you in meeting your goals.
Submitted Sep 21, 2009 11:34 AM
WOW That has helped me. I am a new business owner and I have partnered with my husband. With this information I will blow his mind with and blow up my cleaning service.
Submitted Sep 28, 2009 12:21 PM
I am excited about starting my business and glad that through my online research I found E-Myth. The elements presented here will help me take my business down the right path from the start. Looking forward to posting updates!!!
Submitted Feb 7, 2010 6:55 AM
I am in the "idea" stage of planning to start a small business, amazed at the amount of help/resources out here on-line, and I plan on taking advantage of all that I can!!
Submitted Mar 26, 2010 7:05 AM
This article changed my life. All five steps help me with my Business.
Submitted Apr 18, 2010 10:29 PM
I am in the "idea stage" of starting my own business at 59 years old. After working in the corporate environment most of my lifetime and hating it (just not for me), I'm ready to delink to my own passionate goals, and have some fun in what I do.
My advise to you younger folks is to do what makes "you" happy and to live the life that works for "you". In my heart of hearts I knew that, but I allowed "stuff" to get in my way. Big mistake.
Producing a high quality product and delivering as promised, along with maximizing my customer satisfaction while maintaining above industry standards and profitability will be my focus.
E-Myths are awesome tools for any business and I look forward to learning more, and love how everyone has shared their own experiences.
I'm so excited!
Happy travels,
Bernadette
Submitted May 20, 2010 7:18 AM
really thease lines are wonderful and right
Submitted May 27, 2010 1:49 AM
All of these skills link to or enhance the work habits we need to develop.
One thing that stands out for me is to not stretch yourself to thin. Focus on what brings the most profit and dump what takes time and energy.
If I can use Bonnie H. as an example. She has expanded her business from in house to delivery. To me one or the other should be the biggest focus of time and energy. Perhaps if she put more energy and money into advertising and special offers she could stop working out of her van which seems like an expensive way to do business since she already has a shop to support. Or would the van be the way to go and could two people work out of that?
If she didn't have the van or limited to strictly certain days or hours could she afford to hire the employee even part time to start?
I think this kinda sums up most of the skills we are looking at.
What do you think?
Submitted Jun 2, 2010 6:48 PM
Submitted Aug 28, 2010 11:32 AM
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