Get Started: Take the E-Myth Business Evaluation

.

3 Steps to Less Chaos in 2012

2012 | Jan 4 in Home Page News , Management

By Jamison Hollister, E-Myth Business Coach

As a business owner, you understand commitment.

You give up your evenings when there’s work left at the end of the day.

Your weekends suffer because of that emergency that can’t wait until Monday.

Your sweat is what keeps the company moving along.

But are you committed to creating a business that truly supports your life?

In order to run your business instead of allowing it to run you, your commitment has to be more than a dedication to champion any obstacle that comes your way.

A business can only support your life when it relies on healthy systems, not on you.

You need to have a vision for your company, and then put systems in place to achieve that vision.

You have to be committed to this process – the process of being a business owner.

Make a list and get started

In order to create systems that support your life and reduce business chaos, you need to strategically plan how to create the systems in the first place.

Systematizing your business is a relatively straight forward process that involves 3 basic steps:

  1. Make a list of the systems you need in your business.
  2. Prioritize the systems that have the greatest impact or importance.
  3. Start documenting how things should be done.

The hardest part of the process is knowing where to start.

This was precisely the plight of my client Liz before she found her footing.

Liz owns and operates a florist shop in Northern California. What I loved about Liz right from the beginning was how much she loved the business she was in.

She’d always been in love with flowers and she could not imagine doing anything else with her time.

Her problem was that everything in her business was disorganized and she was struggling to deliver consistent quality to her clients. This was creating chaos in her business and it was spilling over into her life.

She complained to me one time:

“I know I need to systemize my business, but where do I start? It all seems so big and overwhelming and sometimes it seems like nothing is going the way I imagined it would. What should I start working on first, my inventory management systems, my staff development systems, my delivery process? How can working with flowers be so stressful?”

“Don’t worry,” I explained, “things can get better and they will get better because you are so committed to making your business work. Remember that you, and only you, can imagine how things should work in your business. You need to stay true to your vision and stay committed to making your business work as you envision it.”

As we continued discussing the systemization of her business, I pointed out how helpful it is to start with a model to base your systems development on.

Use a model for systems development

The model for systems development we use at E-Myth is called The 7 Centers of Management Attention.

The 7 Centers are Leadership, Money, Marketing, Management, Client Fulfillment, Lead Generation, and Lead Conversion.

This model applies to any business in any industry in any part of the world.

Liz began to understand the system development process by simply starting a list of all the systems that she would need to create in each of these Centers. Her list started out by looking something like this:

Leadership:

  • Primary Aim
  • Strategic Objective
  • Self-Organization

Money:

  • Financial Statements
  • Cash Plan
  • Operating Budget

Management:

  • Employee Development
  • Organizational Structure
  • Position Agreements
  • Recruiting/Hiring Plan

Marketing:

  • Customer Demographics and Psychographics
  • Positioning and Differentiating Strategy
  • Customer Surveys

Client Fulfillment:

  • Flower Inventory Selection
  • Delivery Policy
  • Customer Service

Lead Conversion:

  • Sales Systems
  • Proposals
  • Closing a Sale

Lead Generation:

  • Advertising
  • Promotions

She continued to add more detailed sub-systems to her list and then went on to prioritize them.

I suggested that she determine the level of importance by highlighting first the systems that would have the greatest impact on her customers and her internal business operations.

For example, she knew she needed a system for ‘how to answer the phone,’ but she also knew that unless her employees understood the true vision of the business, they wouldn’t understand the bigger why behind the how.

If they were just going through the motions, they would quickly lose sight of the larger experience she wanted all her customers to have.

Therefore, she chose to prioritize helping her employees understand their roles in the business before getting into the detailed, nitty-gritty parts of the job.

Surprisingly, once Liz started to work on clarifying the big-picture for herself and her people, they actually started to take more ownership of their job duties, started to perform better and started to achieve much better results!

Another option is to start by creating a list of systems to develop based on the various departments in your business, such as Finance, Operations, Admin, etc.

You can then go on to determine who can help you with your systems development, and how your systems might need to change over time in order to stay relevant.

However you approach your systems development strategy, remember that all of the little systems that make up your business need to serve the overall  vision you have.

Documentation Drives Innovation

Committing yourself to systematizing your business and developing a systems strategy is important not only because it helps you document how to do things in your business, but also because it helps you discover opportunities to make things better!

I was surprised at how many new ideas Liz had to improve her business when she started to create her business systems strategy.

She did not just clarify and document her systems; she re-imagined and reinvented many of them!

By defining all of the systems in her business, she had a detailed snapshot of exactly how her business should work.

When you look at the inner-workings of your company from 10,000 feet, you can create and re-work your business systems to truly support your life and reduce business chaos.

This might just be the most productive resolution you can make this year.

If you’re interested in being trained in E-Myth Management, click here to learn more.

Share on Facebook E-Mail It Bookmark This Page

Comments

  1. .Eric B. says:

    Thanks for this. I'm right in the middle of a reorganization/reinvention, based largely on systems development across the company. Been a year+ in the making. Appreciate and marvel at the direct correlation that E-Myth has with my situation. Striving to make it work.

    Submitted Jan 4, 2012 9:56 AM

  2. .Ken M. says:

    I am self-employed -(one man show) and it is hard for me to wrap my head around what is needed to be done. I understand all the concepts - just trying to apply it to a "one man show"

    Submitted Jan 4, 2012 10:56 AM

  3. .Jamison Hollister says:

    Eric and Ken, your posts above are inspiring because they imply that you are trying to apply E-Myth business development principles in your business, and you are encouraged to keep at it; only you can make it happen, so stay focused on making your business work!

    Remember to focus on results: What results do you need from your business? What results do your customers need from your business? What results do your current/future employees need from your business? The basis of every system in your business is to produce the most important results that are needed, consistently and predictably.

    Your business systems strategy is essentially a plan for achieving those results, and you need to determine how to achieve those results by creating a game worth playing for you and everyone else involved.

    Submitted Jan 4, 2012 1:04 PM

  4. .Katherine R. says:

    I'm totally inspired by E-Myth and have decided to implement systems this year. My goal is to work on the development all year.

    I found your advice abut chunking the plan down really helpful because it does seem daunting and I have been a bit stuck not knowing where to start! Now I do and will push ahead tomorrow first thing! (night time here in UK!).

    So thank you and keep posting the daily gems!

    Submitted Jan 4, 2012 2:54 PM

  5. .Deborah B. says:

    In a moment of great fatigue from being a great technician and a bad manager, I came across your books.  Read E-Myth Revisited and got so inspired!  Now I have ordered all the books and I'm thinking deeply about my vision.  Thank you for E-myth!  Talk to you soon!

    Deborah

    Submitted Jan 5, 2012 4:00 AM

  6. .Priscilla A. says:

    I appreciate the specific example -- have just made my own list of systems (and actually, speaking of the "hard part", that was not too quick either).  The really hard part, though, was putting things on my calendar -- to create and document the systems while continuing to run my business.  But I did it!  Not in minute detail but by deciding to work on one major area for Feb. and Mar., for example.  So now is the test ... can I stick to the calendar ...

    Submitted Jan 8, 2012 10:05 AM

  7. .peter a. says:

    after years of being all the things and doing all the things I should not have been doing I am now director of a business that does not rely  on me for everything which will allow the time to implement all the e-myth stategies. I first read the e-myth revisited several years ago and have always had it in the back of my mind and now is the time to achive the business I have always dreamed about, we are literally just starting out so this is the best time to get it right...

    Submitted Jan 9, 2012 1:03 PM

  8. .Dana C. says:

    This is a great way for a small to medium sized business to zero-in on their specific needs and customize their priorities to implement systems and improve efficiencies. 

    What I would like to add is, what is helpful to get employees on board quicker and faster is goal setting and creating a project management tracking system. Or setting milestones for them to see the difference and progress being made by the new systems. It is always very rewarding for a team to see the progression and even possibly be rewarded with pizza for lunch or some type of thank you incentive. It brings in cohesiveness and change at the same time.

    Dana Costantino
    www.pcg-services.com

    Submitted Jan 18, 2012 3:13 PM

Add Comment

Related Posts


International
+1 541.552.4600
United States
800.221.0266

E-Myth Viewpoint Newsletter

Valuable Articles • No Spam • Low Volume