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Dear E-Myth Reader,
Do you believe that 'marketing' is a synonym for 'advertising'? In our Seven Centers of Management
Attention™ business model, advertising is not part of Marketing, but an element of Lead Generation.
Marketing produces knowledge of your best customers rather than generating leads, and with this knowledge you
will waste fewer of your advertising dollars.
Advertising is Not Marketing
Not everyone is a potential customer for your business, and knowing the demographics of those most likely to
become customers is valuable. This knowledge is gained by marketing, which is the research and analysis of who
your customers are, where they are and why they buy from you.
Marketing discovers your customers' demographics; their age, gender, occupation, income, education, marital
status and location. Effective marketing will also show their psychographic profiles as well; their
self-perceptions, personal values, behavioral tendencies and purchase preferences.
Read and comment on Advertising is Not
Marketing.
On The Website
Marketing Intensive Seminar with John Jantsch
John Jantsch, author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
will be joining E-Myth November 13 & 14, 2008 in the California wine country for a two-day Marketing Intensive Seminar. This event will help
you to create your 2009 Marketing Plan, focussing on your ideal clients, key marketing systems and lead
generation methods. Seminar attendees will also receive a free copy of John's marketing plan software.
Early Bird Special
We've extended our Early Bird Special discount. Register online with special purchase code EBMK1108
before midnight Friday, October 24, 2008 and receive 25% off.
See details on the Marketing Intensive page.
Yours Truly,
The E-Myth Team
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+1 707.569.5670