Dear
E-Myth Reader,
When we say 'Company Story', we mean the story that captures the essence of your business. It is the story that interests,
inspires and converts your prospects into customers by using genuine passion and emotional motivation.
Your Company Story
A Company Story should not merely say "we're the best". If a prospect is remodelling a sunroom, they're more likely to hire a
business with a resonant company story speaking to sources of inspiration than a business with "we can do it better" as a tag
line. A well-crafted Company Story will convey your business' essence by striking emotional chords, differentiating your
company so that your prospects are better able to conclude that your business is the best choice.
We invite your comments on Creating Your
Company Story.
On The Website
Marketing Intensive Seminar with John Jantsch
We're pleased to announce that John Jantsch, author of Duct Tape Marketing: The World's Most Practical Small Business
Marketing Guide will be joining us November 13 & 14, 2008 in Rohnert Park CA for a two-day Marketing Intensive
Seminar. This event will enable you to create your 2009 Marketing Plan in the California wine country, with focus on
identifying your ideal clients, essential marketing systems and lead generation techniques. Seminar attendees will also
receive a free copy of John's marketing plan software.
Early Bird Special
Register online with special purchase code EBMK1108 before midnight Friday, October 10, 2008 and receive 25%
off. See details on the Marketing Intensive page.
Yours Truly,
The E-Myth Team
Flickr Photo Credit
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