Dear
E-Myth Reader,
Our reader Dino Dakuras has posted a blog article about setting up his restaurant as a franchise business. When he opened Dino's Chicago Express in November 2000, he was young, had big dreams and understood the value of hard work. After a year in business, Dino read The E-Myth Revisited and "instantly understood the importance of working ON your business and not IN your business."
Dino's 7 Franchise Tips
Dino Dakuras 'gets' E-Myth. When he and his staff started documenting systems, they built manuals for training, food prep, setting up, handling customer issues and many other processes. He bought cash registers that simplified the order-taking process. He took pictures of how the food should look. The systems Dino built have enabled his business to get through tough times and to grow. Here are Dino's 7 franchising tips:
- Make sure your concept can be franchised
- Build your company to run without you
- Trademark your name
- Get help
- Get capital
- Set goals high, but not too high
- Be flexible
Dino says that building a franchise wasn't easy, but that the benefits have been great. Read Dino's article and comment on To Franchise or Not to Franchise.
Early Birds Save 25%
Becoming an Entrepreneurial Leader is the focus of our September 18-19 seminar in the California wine country. Create a strategic vision for your business and develop the leadership skills to make that vision a reality. Register by August 29, 2008 with purchase code EBLI0908 to save 25% on the price. See details at the Leadership Intensive page.
Yours Truly,
The E-Myth Team
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