Dear
E-Myth Reader,
Many companies are using the internet for marketing, lead generation and client fulfillment purposes. Increasing
your website's visibility to potential customers can therefore be quite important. You can raise your
website's visibility by applying search engine optimization (SEO). SEO is the adjustment of web page content so that
pages are ranked higher in results at web search engines like Google, Yahoo and MSN. Certain SEO improvements
are easily accomplished, and we invite you to read our blog post Simple Search Engine
Optimization for a list of important SEO considerations.
Simple Search Engine Optimization
Most people consider organic (non-paid) search results as more reliable than advertised listings. Hence,
businesses will benefit when their websites have been optimized for search engine listing. Here are a few
simple rules:
- Use <meta name="keywords"> & <meta name="description"> HTML tags
- Highlight your keywords on your web pages
- Encourage others to link to you
- Make good use of your <title> tags
- Don't duplicate or overuse keywords
Other sensible activities will help with SEO as well, like keeping your content fresh. We describe the workings
of web search engines and focus on Google's methods in particular.
See the blog post Simple Search Engine
Optimization.
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Yours Truly,
The E-Myth Team
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