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June 2006
Published: 06/22/2006
I observed my good friend, Ben, the owner of "A Baker's Dozen" donut shop, as he dealt with this issue. Ben sold several different types of donuts in a clean, well-located downtown shop that was known for its great customer service. Still, his business was struggling. As I listened to him describe his confusion as to why his sales were weak despite offering terrific products, it struck me that perhaps he needed to take a step back and concentrate on identifying his product's key attributes - as perceived by his target market. I suggested to Ben that he needed to think about: |
In an increasingly competitive world, how can your product or
service stand out from the rest? The key is to redefine your
offering so that it not only gains visibility, but gets noticed
by those who matter the most - your target market.|
E-Myth Worldwide is continuing to take our inspirational Leadership Development Series seminars “On the Road.” We have heard from many of you that you are interested in attending, but would prefer that the seminars be held in cities that are easier for you to travel to. We’ve listened to your suggestions, and selected two centrally-located locations: Chicago and Houston!
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Learn
how to grow your business, develop your key managers,
and create a stronger branded experience that sets you
apart from your competitors!|
During the warm weather months, his revenue stream is lean and he worries about how the business will survive until the next fireplace season begins. He wonders how he can persuade people to have their chimneys cleaned regardless of the time of year; how he can hang onto the employees he painstakingly trains every year; how he can attract more customers to grow his business. Last year John had a sudden realization... |
A
client of ours named John owns a chimney-sweeping business.
His customers love him and the great service he provides, but
the nature of the business is seasonal and his customers only
call him once each year, usually at the beginning of winter. If you feel overwhelmed by your business … if you feel that you’re running as fast as you can but nothing ever seems to get done…if you feel that your work is consuming your life…you’re not alone. E-Myth Essentials will help you take the first step in developing your business to serve your life. E-Myth Essentials is an online course designed to teach you how to identify and conquer business challenges ... and build a business that works:
You have the potential to take your business to the next level. E-Myth is here to help. In addition to the text-based chapter content, E-Myth Essentials delivers a rich multimedia experience, including animated introductory sections, interactive exercises, tutorials, real-world business examples, and video insights from Michael Gerber. The most value-added feature is the Business Assessment, which will help you evaluate your current leadership skills, state of your business, and your work-life balance. At the end of the course, you will receive an in-depth report that targets areas for improvement and offers suggestions for next steps. Order
now and pay only $79.00 — a savings of $20.00
over our $99.00 list price. You
will enjoy access to the course for one full month after
payment. In addition, the $79.00
can be applied to the purchase of any E-Myth product or
service within one month of payment: Embark
E-Learning courses, Seminars & Special
Events ,
or the Mastery Impact! coaching
program
AND receive
access to E-Myth Essentials for one year! What’s more, if you purchase
the full Embark E-Learning
package by August 31st, 2006, you will receive FREE access to E-Myth Essentials
for a year! Learn
more about E-Myth
Essentials — because running a business should benefit your
life, not burden it! |
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Members of the Embark Community Connection can nominate a friend, colleague, relative, or even themselves for a chance to be selected for a scholarship. Not yet a member of the Embark Community Connection? Not a problem! Just click here, and sign up today. It's fast, it's easy, and it's free! Then, just fill in and submit the Embark E-Learning Scholarship Nomination Form. The nomination period will be closed after we have received the first 100 nomination submissions, or by June 30th, 2006, whichever comes first. Those who have been selected for a scholarship will be notified by the end of July, 2006. Free access for one year! Scholarship recipients will be awarded full access to the Embark E-Learning Courses - that's seven online courses in all - at absolutely no cost, and will have access to the courses for 12 full months subsequent to notification of selection. And, as an extra bonus, Quarter Two scholarship recipients will ALSO receive access to our exciting new E-Myth Essentials online course! We are proud to show our appreciation and support to the global business community by offering this exciting new scholarship program. We look forward to receiving your nomination for the second quarter of 2006! Submit it today! Return to Table of Contents |
Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. Nicknamed the Stevies for the Greek word "crowned," the awards ceremonies were hosted by CNN business news anchor Ali Velshi, videocast live on the Internet, and broadcast nationwide on radio. Deeply Honored In accepting the Stevie Award, Walter Good, Chief Business Development and Strategy Officer of E-Myth Worldwide, said, "We are deeply honored to be recognized by The American Business Awards for our interactive online multimedia products and services. This is a terrific acknowledgement of the success of our innovative new technology-based business development education platform for small business leaders and entrepreneurs worldwide." Stevie Awards were presented in over 40 categories including Best Overall Company, Best Executive, and Best Corporate Social Responsibility Program. More than 1,500 entries from companies of all sizes and in virtually every industry were submitted for consideration. Bill Schlegel, Chief Executive Officer of E-Myth Worldwide, said "These awards are another confirmation of E-Myth being recognized as the nation's standard for online education programs and services for businesses." "We are thrilled to have the quality and usability of our products and services validated by an organization as esteemed as the American Business Awards," said Susan Weber, VP of Product Management, Marketing, and Technology at E-Myth Worldwide. "We worked hard to ensure that we were able to meet the unique challenge of designing our Embark brand offerings to fulfill the needs of our diverse customers - who come from all over the world and across all industries, and who have widely varying levels of education and business expertise. I would like to thank and congratulate everybody on the E-Myth team for their dedication and commitment to making our products and services the highest quality possible." Details about The American Business Awards and the list of Finalists and Stevie Award winners are available at www.stevieawards.com/aba. About The Stevie Awards Hailed as "the business world's own Oscars" by the New York Post (April 27, 2005), Stevie Awards are conferred in three programs: The American Business Awards, The International Business Awards, and The Stevie Awards for Women Entrepreneurs. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com Return to Table of Contents |
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E-Myth Essentials Staff | Customer Service |