Dear E-Myth Reader,
As a business owner, you recognize the value of doing market research on your prospective customers. You want
to know where they're located, what they're thinking and their common characteristics so that you can
effectively target them with your messaging. This wisdom applies equally well when you seek employees.
Recruiting is a Marketing Task
Marketing for customers and marketing for employees address the same four key questions:
- What is my likely trading area? / Where are my likely employees located?
- What is my product? / What is the position?
- Who is my 'ideal customer'? / What are the qualities of my 'ideal employee'?
- How can I best attract their attention?
You will save yourself a lot of trouble if you get very clear answers to those questions.
Login and read the article Recruiting is a Marketing
Task.
On The Website
Our video How We Did It has resonated deeply with
many business owners. We invite you to watch and decide if the same is true for you.
Our new poll question is How are your employees coping with rising prices for food, fuel and other consumer
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Yours Truly,
The E-Myth Team
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