The E-Myth Insider

9 May 2008 Brought to you by E-Myth Worldwide

Dear E-Myth Reader,

Designing your products and services to stand out from the competition is key to your company's lead generation, lead conversion and client fulfillment efforts. This week's newsletter revisits the article Designing Differentiated Products & Services by E-Myth Business Coach Larry Heiman.

Stand Out

Ralph Waldo Emerson said "If you build a better mousetrap, the world will beat a path to your door." We tell our clients that "if there's a way to do something, there's a better way to do something." In other words, differentiate or risk becoming run-of-the-mill.

Here's a checklist:

• To completely satisfy your clients, what does your product need to do?
• To meet client expectations, how should your product look, feel, taste and sound?
• What conscious and unconscious associations does your product need to make?
• Are your products' price and value aligned?
• Are you addressing your customer's access and convenience needs?

Small changes can make the difference between ordinary and extraordinary in your market. Login and read the full article Designing Differentiated Products & Services.

On The Website

Poll Results

We had 1171 repondents to our poll question How is your business doing in the current economic downturn? Here are the results:

Our new poll question is How are your employees coping with rising prices for food, fuel and other consumer goods? Cast your vote at the E-Myth website.

Yours Truly,
The E-Myth Team

©2008 E-Myth Worldwide

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