Dear E-Myth Reader,
The fundamental E-Myth business model is The Seven Centers of Management Attention™. Three of the seven categories involve direct contact with prospects and customers; Lead Generation, Lead Conversion and Client Fulfillment.
To prepare for these three activities, one might think that the planning and the execution of those plans should follow the sequence of a sale, i.e., generate leads, convert leads to sales, fulfill client expectations.
We say Not So, and we'll explain.
Generate Leads Last
Are we suggesting that businesses generate new leads after first ensuring that products will fulfill client expectations, and then preparing lead conversion systems? Yes.
Are we confused about the natural order of planning? We don't think so.
Your customers' level of satisfaction is determined by how well your products and services fulfill their needs. This then is the first customer-facing priority; make certain your products deliver on your promises.
The next step is to formulate a dependable lead conversion system and design it to track the progress of each lead coming your way. Be ready to adapt if your sales conversion system needs to change in order to increase your conversion rate.
Now that your products deliver and your sales conversion process is ready, you can develop and execute plans for lead generation. Because once those leads start coming in, you'll be ready to convert them into customers who will have their expectations fulfilled.
On The Website
Survival Training for Business
Embark Live is our Business Survival Training course, combining in-depth online courses with 17 live group coaching sessions. The skills you will acquire in a 12-month Embark Live subscription will streamline your operations and armor your business against uncertain economic conditions. It is the best $169 per month you can invest in your business.
New Orleans Seminars
E-Myth trainers will be in New Orleans on April 24 & 25, 2008 with two all-day seminars, Delivering Your Brand Promise and Becoming an Entrepreneurial Manager. We timed this event to coincide with the opening of the New Orleans Jazz Festival.
The venue is The Westin New Orleans Canal Place hotel, within walking distance of French Quarter nightlife. Learn more at the Seminars page.
Our current poll question is How is your business doing in the current economic downturn? Cast your vote and see results at the E-Myth website.
Yours Truly,
The E-Myth Team
|
My E-Myth
