Dear
E-Myth Reader,
Riptides or rip currents are powerful currents that flow away from shore. Swimmers caught in riptides (like this one
photographed near Big Sur CA) can quickly be pulled out to sea, and often drown struggling against the current.
Knowing rip current behavior and having a survival system can make the difference between life and death.
Businesses can likewise be caught by economic turbulence, and having reliable business systems in place can
make the difference between survival and going under.
Survive a Riptide
Surviving a riptide requires knowledge of rip currents, patience and a system. The chart at right (from NOAA's 'Rip
Current Safety' site) outlines a dependable survival system.
Survive a Recession
Businesses are now facing economic difficulty like swimmers caught in a riptide. Improving your business' chances
for survival can be accomplished by understanding external economic forces and systematically preparing your business
for tough conditions. Here are tips from E-Myth on how to survive an economic downturn:
* Protect the Core Business
* Fix Your Systems
* Make Strategic Plans
* Reactivate Leads
* Strengthen Existing Relationships
Login at the E-Myth website to see these and other tips explained in the article Seven Ways to Weather a Downturn.
On The Website
Survival Training for Business
Get state of the art business survival training with Mastery Impact, E-Myth's flagship business coaching
program. You'll have access to a broad spectrum of E-Myth training material and get regular personal guidance from
an E-Myth Business Coach.
And watch an unedited, spontaneous discussion about Mastery Impact between business owners in the video Candid
Conversation on the E-Myth website.
E-Myth & SCORE Announce Strategic Alliance
E-Myth & SCORE, a Resource Partner with the US Small Business Administration, have announced a strategic
alliance to provide business system tools to SCORE clients. The first offering is an online business skills
assessment for SCORE website visitors. For more, see the What's New at E-Myth section at the E-Myth website.
Poll Results
The results are in from our poll asking What is your primary motivation for your business?.
| | 43% | |
Freedom: The business shouldn't rely on the owner |
| 26% | |
Revenue Growth: Increase revenue and profits |
| 16% | |
Expansion: Build an enterprise |
| 8% | |
Organization: Improve performance without the chaos |
| 7% | |
Equity Value: Prepare the business for sale |
Results reflect the opinion of 1016 E-Myth website visitors from 27Feb08 to 26Mar08. The new poll question is How
is your business doing in the current economic downturn? Cast your vote and see results at the E-Myth website.
Yours Truly,
The E-Myth Team
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