Newsletter Archive

By Hasan Luongo
Community Leader

What makes small businesses stand out from the shadow of large corporations? Their ability to take an active role in their community. While large corporations are usually more geographically dispersed, many do create intimate relationships with the communities in which they operate. A small business, however, is uniquely a product of its local environment, and therefore has a distinct advantage when it comes to creating real impact on local communities and the customers who live there.

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By Hasan Luongo
Community Leader

"The purpose of business is to create and keep a customer."

-- Peter F. Drucker, management author, teacher and consultant

The lead generation and lead conversion processes focus only on creating new customers, but the client fulfillment process is concerned with keeping them. Optimal client fulfillment has two basics tenents: you must deliver on your promises, and you must provide something of real value to customers. Fundamentals aside, client fulfillment is about working to keep customers - and keep them coming back - because retaining customers is much less expensive, and much more profitable, than trying to find new ones. At its heart, the client fulfillment process of every business has the main components of: product strategy and design, production, delivery, and customer service.

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By Susan Weber
VP Product Management, Marketing and Technology

As mentioned during the initial launch of our scholarship program, during each quarter of 2006 E-Myth will be giving away free licenses to the full set of Embark E-Learning courses (a $1,493 value).

We received a tremendous number of inspiring and worthy nominations, and it was very difficult to decide. However, we feel that we have selected an array of diverse, and very deserving, recipients!

We were truly excited to hear the chosen recipients' hopes and dreams of improving their businesses by using the E-Myth principles and what they learn from the Embark E-Learning courses. We greatly look forward to hearing their stories as implementation becomes reality, and we will be sharing their entrepreneurial successes with you.

The winners of the Quarter One 2006 Embark E-Learning Scholarships come from across all industries and all over the world, including: the People's Republic of China, New Zealand, Poland, the Philippines, Nigeria, Australia, Germany, the United States, Singapore, South Africa, Russia, Indonesia, and the United Kingdom.

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In 1989, Canadian university student Brian Scudamore encountered a tight summer job market in Vancouver. It was that summer, while waiting at a McDonald's drive-thru, that Brian discovered his future career in junk. Brian spotted a beat up junk truck with Mark's Hauling painted on the side, and was inspired to spend his last $700 on a used pickup and start his own junk removal service.

After three increasingly successful summers, Brian knew it was time to take his business to the next level. He invested in more trucks, hired student drivers, and set out to make his company and its phone number a household name- 1-800-GOT-JUNK? The World's Largest Junk Removal Service.

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In the March newsletter we announced that the E-Myth Seminars and Special Events team recently created the new “Leadership Development Series” of seminars, which consists of three new 1-day workshops designed to:

• Help you grow your business
• Develop your key managers
• Create a stronger branded experience that sets you apart from your competitors, and builds your company's equity value.

The three exciting new seminars are: “Making Your Business Work for You! The E-Myth Solution,” “Becoming an Entrepreneurial Manager,” and “Delivering Your Brand Promise On Time, Every Time.”

We are now pleased to announce that the third seminar in the series, Delivering Your Brand Promise On Time, Every Time, will have its inaugural debut in Santa Ana California on Thursday, June 1, 2006!

How will YOU benefit from attending this seminar?

Gain a competitive edge by going beyond traditional customer service and learn to create exceptional, unique, and consistent customer experiences that you can sustainably deliver -- time and again! June seats available now!

Let us know if you want us to come to YOUR community!

Check our Website frequently for updates on seminar dates and locations. We’d love to hear from you!

To register for this seminar, please call us today at 800.221.0266 (U.S. & Canada), +1.707.569.5757 (International), or Email us at info@e-myth.com

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