The E-Myth Insider

October 4th, 2007 Brought to you by E-Myth Worldwide

Dear E-Myth Reader,

Converting leads into sales can be a knotty problem. Some people are naturally skillful at sales, but more important is knowing your customer demographics, and using a sales system that can track key sales events. Below is a synopsis of E-Myth's article Five Lead Conversion Tips. Please refer to the article for more depth.

Note too that last week's newsletter reported results of our recent survey. The survey results contain good insights and visible trends for online marketing. Last week's newsletter is archived, along with previous newsletters, at our Recommended Resources page.

Five Lead Conversion Tips

1. Tip #1: Know Your Ideal Customer
   If you can understand your customers' financial circumstances, you're halfway there. The other half is a simple psychological profile. Together, these demographic and psychographic models can give you significant insight into your customer's buying preferences.
   
   
2. Tip #2: Create A Sales System
   If you are not using a systematic approach to sales, you're losing business. Once you have a sales tracking system in place, use it for every lead, and know where they are in your system.
   
   
3. Tip #3: Note The Sales Milestones
   Certain events in the sales cycle are key indicators of progress. Knowing these and keeping tracking of leads in your system enable you to constantly improve your methods and to make more accurate sales forecasts. See some key milestones listed in the article.
   
   
4. Tip #4: Know Why Customers Buy
   Your sales messaging should show the results that customers believe they'll obtain by purchasing your products. Does your messaging outline the benefits of purchase? Naturally, your products should deliver those benefits.
   
   
5. Tip #5: Know Why Prospects Don't Buy
   Knowing where in the sales process your leads drop out will show you where your sales system needs improvement.
   

These five tips are explored in our short article Five Lead Conversion Tips.

Last Call for Atlanta Seminars

There's still a few seats left for the October 11 & 12 seminars in Atlanta. See our Special Offers page for details.

Yours Truly,

The E-Myth Team

www.e-myth.com

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