At E-Myth, we abhor the word "sales." You know the kind of "sales" we're talking about: that transactional, get the dollars model that pervades many businesses...

We prefer to call it "Lead Conversion" which we define as the essential business process to acquire long-term, quality clients through the implementation of lead conversion systems so that prospects perceive the commodity and the company as emotionally satisfying.

It may be a mouthful, but like everything else in your business, where there exists the possibility of creating an expert system, there lies the potential to empower ordinary people to achieve extraordinary results.

This week in 5 Steps to Smarter Selling we talk about the lead conversion system that works.

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