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The customer rules. They may not always be right, but they definitely rule. And they're fickle; requiring constant attention.
Simply "going through the motions" for your customers with the expectation that they will always be there is a sure path to customer attrition. In many ways you're not simply working to gain a customer's patronage, you're actually engaged in a contest to win the hearts of those individuals!
This week we look at some of the most detrimental errors small businesses make in the area of client retention and offer some advice about how you can do better.
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