Even if you have no immediate plans to sell your business, it's never too soon to start building your company's value. Doing so will not only help you in the long term (if you're depending on the sale of your business to fund your retirement or your next venture), it will also help you create a thriving and revenue generating business right now.

This week we continue our podcast series with exit planning expert and author John Warrillow. First, we go in-depth into the importance of reducing the amount of operating cash your business requires so that you can maximize the amount of cash an acquirer will pay you. Then we discuss what to look for and how to hire the right salespeople.

Listen to the podcast