My E-Myth- Refer a Friend
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March - April 2007
Published: 04/27/2007
Articles  Your best customers are advocates for your business - use them to get referrals!
We'd like to hear from you!
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Is your referral program reactive, or proactive? In other words, is your system set up to passively wait until someone decides to give you a name, or do you actively ask for the referrals? Some business owners fear that asking for referrals will make them sound desperate or needy, or that they will be bothering their advocates if they ask. This concern, however, couldn't be more off the mark; your advocates want to give you referrals because they want their friends and associates to have the same great service that they've experienced! |
Your best customers are those who love doing business with you, and can't say enough good things about you. E-Myth defines these customers as your "advocates." Looking at your overall sales strategy, are you remembering to leverage these precious resources? If not, why?
Back to the Drawing Board As I detailed in Part 1 of my story, I started an online business called Hardware Overstock without implementing any of the E-Myth principles. The result was that we had spent a great deal of time, energy and money building something that would have to be rebuilt. When we went back and consulted the E-Myth lessons we had used in building our bricks-and-mortar business, we had a clear understanding of where we had failed. My original objective for our new bricks-and-clicks business on eBay was simply to sell products on the Internet, and that's as far as it went. While that was an objective, it was not a Strategic Objective, and that's the crucial difference. |
[Paul Wenke has been an E-Myth Client since October 2005, and graduated from the Mastery Impact! Business Coaching program in December 2006.]
"The business is stagnating, and so am I," she complained. "Production is down, deliveries are late, quality is worsening...and so is my throat from yelling at my manager. I don't want to have to look over everyone's shoulders all the time. I just want to play bridge with my friends." Marcia's dilemma was the classic lament of a business owner unwittingly managing by assumption: She assumes each employee knows what to do, while they assume someone else is responsible, and, ultimately, all accountability falls with a splat at the feet of the owner. |
An old friend, Marcia, owns a cookie business that in 20 years has grown from a tiny kiosk to a fine store employing 12 workers and a manager. She recently visited me to discuss a personnel accountability problem. Not uncommonly, however, she didn't see it as an "accountability" problem, but rather as a "people" problem.Check out E-Myth’s new automated online Testimonial Submission form – it’s easy and convenient to use. Just click on the link below, and tell us how our products or services have helped you to solve a business problem, realize a business goal, or take your business to the next level. If chosen, your testimonial may be featured on the E-Myth Website, or included in high-visibility marketing and promotional materials. You can even indicate whether you’d like an E-Myth representative to contact you to discuss videotaping your testimonial. We enjoy hearing from our friends and clients, and we’d like to hear from you. Thank you for participating in our Testimonial Submission program! |
E-Myth is proud to be the Number One provider of business development products and solutions for entrepreneurs worldwide. To ensure that we continue to offer you the most relevant products and services, we’d like to learn more about how we can best meet your needs. We hope you’ll take a few minutes to answer a short survey on your product development needs and other topics of interest to small business owners worldwide. To show our appreciation, we’ll be holding a random drawing to choose five people who have taken and submitted the survey – and they’ll receive the E-Myth Essentials online course AND a powerful 40 minute telephone Coaching Session with an E-Myth expert, absolutely free! |
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E-Myth Newsletter Staff | Customer Service |
P.S. Did a friend send you this? Go Here for your own copy - it's FREE.