Hiring new employees is always challenging; but recruiting and hiring salespeople is even more challenging. The process is rife with great rewards along with potential pitfalls. What follows is both an introduction to the process involved in hiring h...Continue Reading »

photo credit At last week's Chirp Conference, the official Twitter developer conference, Twitter founder Biz Stone announced that Twitter has over 105 million registered users from around the world and they are adding more than 300,000 new users ev...Continue Reading »

Most business owners would agree that maintaining or increasing sales is a vital need for their business. It's a common misconception, but many businesses tend to think of increasing sales only when things get slow. There are, however, many other r...Continue Reading »

It is a well known truism that the best customer is a happy customer. It follows that the best leads are referrals from happy customers. Referral leads are almost always the best prospects because a recommendation from one customer to another provide...Continue Reading »

We're often asked, "What's the secret formula to pricing?" Our answer: pricing is not a science, it's a craft. There is no single, foolproof formula that will tell you exactly what your pricing should be. But there are ways to make solid, informed pr...Continue Reading »

Flickr Photo Credit to M. Keefe As we kick off the new year, you're probably hard at work on innovations for 2009. Whether you're working on a new approach to management, lead generation or product innovation, January is a month of excitement and ...Continue Reading »

Here in the United States, we celebrate our Thanksgiving holiday this week. Besides eating lots of food and watching hours of football, the holiday is an opportunity for us to step back from our daily lives to give thanks for the bounty and abun...Continue Reading »

At the moment we are conducting a Marketing Intensive Seminar with Duct Tape Marketing’s Founder, John Jantsch and E-Myth’s Karin Iwata. One important focus of the seminar has been on social media tactics in small business. We are intere...Continue Reading »

When most people think of "marketing," they think of the glamorous, glossy world of advertising. It's a common misconception, but one that could spell doom for your business. To understand why, you have to first understand how advertising fits into ...Continue Reading »

Imagine that you're considering a remodeling project to turn your dining room into a sun room. You ask several remodeling companies to come to your house to discuss the project and give you an estimate. You show each of them the space you have to wor...Continue Reading »

Our article Simple Search Engine Optimization discussed how to increase the 'findability' of your web pages. This article discusses a file called 'robots.txt' which can keep search engines away from certain public pages and which can direct sear...Continue Reading »

Search Engine Optimization (SEO) is an efficient way to improve the 'findability' of your business website. Proper use of a few HTML elements and sensible formatting of content can raise your site's position in web search results. There's no guar...Continue Reading »

Santa Rosa, CA – 9 June 2008 We at E-Myth are considering a referral program wherein our audience members would receive compensation for referring new customers to us. It would work like this; we give you some HTML for your website sho...Continue Reading »

Having a blog on your business' website is a great way to communicate with your clients and prospects. It's an easy and cost-effective way to: Relay news and updates about your company Note changes in your market segment Solicit feedbac...Continue Reading »

[Paul Wenke has been an E-Myth Client since October 2005, and graduated from the Mastery Impact! Business Coaching program in December 2006.] Back to the Drawing Board As I detailed in Part 1 of my story, I started an online business called ...Continue Reading »