I do not possess a "natural" selling ability. Actually, I'm quite sales averse, having had many bad encounters with many bad salespeople. I'm jaded. I'm always distrustfully on the lookout for "the pitch." Unfortunately, this is the resistance that ...Continue Reading »

Hiring new employees is always challenging; but recruiting and hiring salespeople is even more challenging. The process is rife with great rewards along with potential pitfalls. What follows is both an introduction to the process involved in hiring h...Continue Reading »

photo credit At last week's Chirp Conference, the official Twitter developer conference, Twitter founder Biz Stone announced that Twitter has over 105 million registered users from around the world and they are adding more than 300,000 new users ev...Continue Reading »

The E-Myth Twitter contest is now over. Thank you to everyone who entered our contest. We'll post the winners soon. What's Twitter all About? CNN, FOX, NBC are talking about it. Jon Stewart is shaking his fist at it. Ashton Kutcher has made it h...Continue Reading »

You may have heard the saying that a customer who buys a drill from you isn't actually buying a drill, they're buying a hole. They don't need a drill, they need what a drill provides, which, of course, is a hole. This is equally true for your busines...Continue Reading »

We're often asked, "What's the secret formula to pricing?" Our answer: pricing is not a science, it's a craft. There is no single, foolproof formula that will tell you exactly what your pricing should be. But there are ways to make solid, informed pr...Continue Reading »

Flickr Photo Credit to M. Keefe As we kick off the new year, you're probably hard at work on innovations for 2009. Whether you're working on a new approach to management, lead generation or product innovation, January is a month of excitement and ...Continue Reading »

Creating a positive customer experience involves more than just delivering your product and service "on time, exactly as promised." At every point of contact with your customers — at every "touch point" — your business must be engineered...Continue Reading »

Here in the United States, we celebrate our Thanksgiving holiday this week. Besides eating lots of food and watching hours of football, the holiday is an opportunity for us to step back from our daily lives to give thanks for the bounty and abun...Continue Reading »

Imagine that you're considering a remodeling project to turn your dining room into a sun room. You ask several remodeling companies to come to your house to discuss the project and give you an estimate. You show each of them the space you have to wor...Continue Reading »

[Paul Wenke has been an E-Myth Client since October 2005, and graduated from the Mastery Impact! Business Coaching program in December 2006.] Back to the Drawing Board As I detailed in Part 1 of my story, I started an online business called ...Continue Reading »

When my daughters were younger, they belonged to our local community Girl Scout troop, and every year they'd go about the business of knocking on various strangers' doors to sell their Girl Scout cookies. Now that my kids are grown, I look back ...Continue Reading »

Dinner among the two-by-fours A local lumber company has been in business for nearly a century. Considering that fewer than half of all businesses survive their first four years, this is a matter of special pride. At their entrance is a huge cr...Continue Reading »

A client of ours named John owns a chimney-sweeping business. His customers love him and the great service he provides, but the nature of the business is seasonal and his customers only call him once each year, usually at the beginning of winter...Continue Reading »

Do you consistently look for creative ways to stay in touch with your prospective clients, or do you only contact them when you are trying to close business? Great sales people form relationships, and establish themselves as: 1) someone ...Continue Reading »